Search Results

• Report The Metropolitan Indian Consumer Tech Stack

  Our 2018 Indian Benchmark Data Overview Shows The Four Forces Of Adoption

  November 9, 2018 | James McQuivey, PhD, Reineke Reitsma

  Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...

• Report The Metropolitan Chinese Consumer Tech Stack

  Our 2018 Chinese Benchmark Data Overview Shows The Four Forces Of Adoption

  October 11, 2018 | James McQuivey, PhD, Reineke Reitsma

  Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...

• Report The European Consumer Tech Stack

  Our 2018 European Benchmark Data Overview Shows The Four Forces Of Adoption

  August 23, 2018 | James McQuivey, PhD, Reineke Reitsma

  Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...

• Report The State Of Voice Assistants, 2018

  August 7, 2018 | Julie Ask

  Conversations will evolve into a core element of digital experiences. Voice assistants have been around for years, but they primarily fetch answers to simple questions or control devices. As a...

• Report The Consumer Tech Stack

  Our 2018 US Benchmark Data Overview Reveals The Four Forces Of Adoption

  April 5, 2018 | James McQuivey, PhD, Gina Fleming

  Humans were born to embrace the technologies we track. Coming into 2018, Forrester surveyed 110,460 online adults in 20 countries to see how much people of every type embrace technology, why they...

• Report Smart Homes Advance Toward Subscription Living

  How The Subscription Economy Will Drive Smart Home Adoption

  March 12, 2018 | Frank Gillett

  Smart home providers and technologies will remain fractured into different experiences and markets, such as personal care, lighting, and food. That's because consumers spend household money with a...

• Report The Canada Customer Experience Index, 2016

  Canadian Company Scores Reveal A Year Of Stagnation

  September 29, 2016 | Rick Parrish

  How well do leading brands build loyalty with the quality of their customer experience (CX)? In this report, we reveal the top performers in Canada and the specific brands that you must beat to...

• Report The China Customer Experience Index, 2015

  A Benchmark Of How Well Brands In China Use The Customer Experience To Create And Sustain Customer Loyalty

  August 24, 2015 | Ryan Hart

  For the first time, Forrester has applied the new Customer Experience Index (CX Index™) methodology to appraise how well companies in China are delivering customer experiences that create and...

• Report The State Of Consumers And Technology: Benchmark 2014, US

  North American Consumer Technographics®

  January 16, 2015 | Gina Fleming

  This report is our annual overview of US consumers' behaviors and technology attitudes by generation, based on Forrester's North American Technographics surveys and our ForecastView data. Our data...

• Report Harness The Power Of The Second Screen

  When And How It Makes Sense For Marketers To Integrate Second-Screen Experiences Into Their Plans

  July 8, 2014 | Samantha Merlivat

  Consumers today are rarely without a mobile, tablet, or laptop device close to hand, even when engaged in other activities such as watching TV. Being active on these second screens is now a normal...

• Report The State Of Consumers And Technology: Benchmark 2013, Europe

  European Consumer Technographics®

  May 19, 2014 | Reineke Reitsma

  This report is our annual overview of European consumers' behaviors and technology attitudes based on Forrester's European Consumer Technographics surveys and our ForecastView data. We analyzed...

• Report The State Of Consumers And Technology: Benchmark 2013, US

  North American Consumer Technographics®

  January 29, 2014 | Gina Fleming

  This report is our annual overview of US consumers' behaviors and technology attitudes by generation, based on Forrester's North American Technographics surveys and our ForecastView data. Our...

• Report Customer Life-Cycle Industry Overview: Consumer Electronics

  A Consumer Technographics® Report

  November 21, 2013 | Reineke Reitsma

  A range of different motivations may inspire a consumer's decision to purchase a consumer electronics device: While some technology mavens know of the latest product through community interest...

• Report Services For The Digital Self

  The Battle To Serve You . . . And Profit From Your Data

  September 3, 2013 | Frank Gillett

  People must manage an exploding array of digital content that they create or are responsible for, both at work and at home. We call this collection the digital self, and it includes everything from...

• Report The European eCommerce Landscape

  A European Consumer Technographics® Report

  July 10, 2013 | Reineke Reitsma

  The Internet plays an important role in European consumers' retail habits, and its influence will only grow. Our data shows that just over two-thirds of European online consumers shop online,...

• Report Meet The Changing Needs Of Connected Customers

  June 27, 2013 | Ron Rogowski

  Your customers are more connected, more empowered, and more distracted than ever. To compete in this volatile world, companies need a new approach to delivering customer experiences. This report...

• Report The Worldwide Tablet Forecast

  A ForecastView Report

  June 13, 2013 | Michael O'Grady, Vikram Sehgal

  Forrester recently launched its first global tablet forecast. This report provides color and insight into the numbers behind the forecast. We examine some of the key drivers from both a consumer...

• Report Emerging Markets Overview: Brazil

  A Global Consumer Technographics® Report

  May 28, 2013 | Reineke Reitsma

  By far the largest and most populated country in South America, Brazil has a presence on the world stage that continues to win global attention and inspire awe with as much flair as Adriana Lima...

• Report The State Of Consumers And Technology: Benchmark 2012, China

  Asia Pacific Consumer Technographics®

  May 2, 2013 | Samantha Jaddou

  This report provides an overview of metropolitan Chinese online consumers' behaviors and technology attitudes. In general, metropolitan Chinese consumers are enthusiastic mobile owners and social...

• Report The State Of Consumers And Technology: Benchmark 2012, Europe

  European Consumer Technographics®

  April 8, 2013 | Gina Fleming

  This report is a graphical analysis of Forrester's European Technographics Online Benchmark Survey, Q3 2012. It provides an overview of European consumers' Internet and consumer technology...

• Report Understanding The Changing Needs Of Online Consumers In Asia Pacific, 2012

  Asia Pacific Technographics®

  March 13, 2013 | Reineke Reitsma

  For the past seven years, Forrester has been tracking consumers' online and offline behavior in Asia Pacific. As in recent years, this dedicated report helps companies understand the online and...

• Report US Online Hispanics: A Demographic Overview

  North American Technographics®

  February 26, 2013 | Reineke Reitsma

  This demographic overview highlights the unique behaviors and attitudes that characterize US online Hispanics compared with their non-Hispanic peers. US online Hispanics lead the way in mobile...

• Report The State Of Consumers And Technology: Benchmark 2012, US

  North American Consumer Technographics®

  December 19, 2012 | Gina Fleming

  This report is a graphical analysis of Forrester's North American Technographics® Online Benchmark Survey (Part 1), Q2 2012 (US, Canada). It provides a generational overview of US consumers'...

• Report Digital Health Management Needs A Makeover To Broaden Its Consumer Appeal

  Forrester Technographics Digital Consumer Community Report

  December 17, 2012 | Lindsey Colella

  Tracking and managing personal health information — with technology or without — is not a mainstream consumer activity today. There are multiple reasons for this: Consumers lack self-awareness of...

• Report US Young Professionals: A Demographic Overview

  North American Technographics®

  November 26, 2012 | Reineke Reitsma

  In this demographic overview, we take a look at US young professionals — an ambitious group that seems to embody the "work hard, play hard" lifestyle. Forrester defines young professionals as...