Search Results

• Report The Metropolitan Indian Consumer Tech Stack

  Our 2018 Indian Benchmark Data Overview Shows The Four Forces Of Adoption

  November 9, 2018 | James McQuivey, PhD, Reineke Reitsma

  Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...

• Report The Metropolitan Chinese Consumer Tech Stack

  Our 2018 Chinese Benchmark Data Overview Shows The Four Forces Of Adoption

  October 11, 2018 | James McQuivey, PhD, Reineke Reitsma

  Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...

• Report The European Consumer Tech Stack

  Our 2018 European Benchmark Data Overview Shows The Four Forces Of Adoption

  August 23, 2018 | James McQuivey, PhD, Reineke Reitsma

  Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...

• Report The Consumer Tech Stack

  Our 2018 US Benchmark Data Overview Reveals The Four Forces Of Adoption

  April 5, 2018 | James McQuivey, PhD, Gina Fleming

  Humans were born to embrace the technologies we track. Coming into 2018, Forrester surveyed 110,460 online adults in 20 countries to see how much people of every type embrace technology, why they...

• Report Brief: Measuring Hyperadoption

  Adoption Readiness Is Five Times Higher Today Than A Decade Ago

  February 17, 2016 | James McQuivey, PhD

  We live in an age of consumer hyperadoption, a period defined by the rapid and unprecedented uptake of new devices and experiences. To measure the rise of hyperadoption, Forrester examined its...

• Report The State Of Consumers And Technology: Benchmark 2015, US

  North American Consumer Technographics®

  September 28, 2015 | Gina Fleming

  This report is our annual overview of US consumers' behaviors and technology attitudes by generation, based on Forrester's North American Consumer Technographics surveys and our ForecastView data....

• Report Millennials: A Demographic Overview

  North American Consumer Technographics®

  February 25, 2015 | Gina Fleming

  In this demographic overview, we analyze Millennials, those consumers born in the 1980s and mid-1990s who are ages 18 to 34 — a group that has grown up with online shopping, smartphones, and social...

• Report The Apple Watch: What Makes Consumers Tick?

  A Technographics® 360 Report: Using Survey, Qualitative, And Social Listening Data

  November 20, 2014 | Anjali Lai

  The unveiling of the Apple Watch on September 9, 2014 left consumers and industry analysts with more questions than answers. For example, after the sluggish sales of smartwatch predecessors, such...

• Report Understanding The Psychology Of Technology Adoption With A Multimethodology Approach

  A Technographics® 360 Report: Using Survey, Qualitative, And Social Listening Data

  September 19, 2014 | Anjali Lai

  Forrester has been studying the life cycle of consumer technology adoption since the inception of our Consumer Technographics studies in 1997. Over the years, the pace of innovation has accelerated...

• Report US Online Consumers' Perspectives On Wearable Technology

  A Technographics® 360 Report: Using Survey, Qualitative, And Social Listening Data

  September 18, 2014 | Anjali Lai

  In 2012, Forrester's "smart body, smart world" report asserted that sensor-laden embedded devices would be the next big thing among technology trends. Since then, we've witnessed the adoption...

• Report The Increasing Sophistication Of The European Digital Home

  European Consumer Technographics®

  June 26, 2014 | Reineke Reitsma

  The European digital home is evolving — the average consumer with a home network has three devices connected to it, and we expect that number to increase. The profile of technology early adopters...

• Report The State Of Consumers And Technology: Benchmark 2013, US

  North American Consumer Technographics®

  January 29, 2014 | Gina Fleming

  This report is our annual overview of US consumers' behaviors and technology attitudes by generation, based on Forrester's North American Technographics surveys and our ForecastView data. Our...

• Report The Increasing Sophistication Of The Digital Home

  North American Consumer Technographics®

  November 22, 2013 | Gina Fleming

  The US digital home has undergone major disruption in the past decade. Five years ago, the digital home was just starting to see the early stages of consumer home networking; today, the digital...

• Report Customer Life-Cycle Industry Overview: Consumer Electronics

  A Consumer Technographics® Report

  November 21, 2013 | Reineke Reitsma

  A range of different motivations may inspire a consumer's decision to purchase a consumer electronics device: While some technology mavens know of the latest product through community interest...

• Report The State Of Consumers And Technology: Benchmark 2013, Canada

  North American Consumer Technographics®

  July 23, 2013 | Gina Fleming

  This report provides an overview of Canadian online consumers' media consumption and consumer technology behaviors, broken out by age group. Our analysis shows that the youngest Canadian consumers...

• Report The State Of Consumers And Technology: Benchmark 2012, China

  Asia Pacific Consumer Technographics®

  May 2, 2013 | Samantha Jaddou

  This report provides an overview of metropolitan Chinese online consumers' behaviors and technology attitudes. In general, metropolitan Chinese consumers are enthusiastic mobile owners and social...

• Report US Online Hispanics: A Demographic Overview

  North American Technographics®

  February 26, 2013 | Reineke Reitsma

  This demographic overview highlights the unique behaviors and attitudes that characterize US online Hispanics compared with their non-Hispanic peers. US online Hispanics lead the way in mobile...

• Report Digital Health Management Needs A Makeover To Broaden Its Consumer Appeal

  Forrester Technographics Digital Consumer Community Report

  December 17, 2012 | Lindsey Colella

  Tracking and managing personal health information — with technology or without — is not a mainstream consumer activity today. There are multiple reasons for this: Consumers lack self-awareness of...

• Report US Young Professionals: A Demographic Overview

  North American Technographics®

  November 26, 2012 | Reineke Reitsma

  In this demographic overview, we take a look at US young professionals — an ambitious group that seems to embody the "work hard, play hard" lifestyle. Forrester defines young professionals as...

• Report Understanding The Changing Needs Of US Online Consumers, 2012

  North American Consumer Technographics®

  October 17, 2012 | Gina Fleming

  US consumers today are exposed to more kinds of connected devices than ever before. Consumers associate the terms "going online" or "using the Internet" with devices like laptops and desktops....

• Report Segmenting Customers By Technology Preference

  Making Technographics® Segmentation Work

  April 23, 2012 | James McQuivey, PhD, Gina Fleming

  Consumers today have the choice of purchasing products and services from multiple brands, channels, and retailers. For that reason, understanding the underlying motivations and drivers that...

• Report Understanding The Intricate Digital Behaviors Of Young Consumers

  An Empowered Report: How To Reach Young Consumers

  March 1, 2011 | Jacqueline Anderson

  Young consumers are now connected to media almost at all times — which would rationally lead you to think that the more places they are connected, the more ways there are (and the easier it is) to...

• Report Latin American Social Technographics® Revealed

  How Can Companies Leverage Latin Americans' Love of Social Media?

  August 9, 2010 | Roxana Strohmenger

  Forrester's Social Technographics® profiles reveal that online metropolitan Brazilians and Mexicans are voracious consumers of social media and are the most active across every level of social...

• Report A Market Researcher's Introduction To The Future Of Online Customer Experience

  June 30, 2010 | Reineke Reitsma

  The types of devices people use to connect to the Web are proliferating. Portable devices are rapidly getting more powerful, and as a result, the tradeoff between mobility and capability is...

• Report Building The Perfect Bundle

  Use Quantitative Methods To Pinpoint What Consumers Want And How Much They Will Pay

  June 29, 2009 | Doug Williams

  Bundles have emerged as a strong opportunity for service providers to drive acquisition and improve customer retention, but only 20% of US online consumers subscribe to voice, broadband, and pay-TV...