Search Results

• Report The Metropolitan Indian Consumer Tech Stack

  Our 2018 Indian Benchmark Data Overview Shows The Four Forces Of Adoption

  November 9, 2018 | James McQuivey, PhD, Reineke Reitsma

  Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...

• Report The Metropolitan Chinese Consumer Tech Stack

  Our 2018 Chinese Benchmark Data Overview Shows The Four Forces Of Adoption

  October 11, 2018 | James McQuivey, PhD, Reineke Reitsma

  Humans were born to embrace today's technologies. In 2018, Forrester has surveyed 110,460 online adults in 20 countries to see how people embrace technology, why they use it, and what that will...

• Report The China Customer Experience Index, 2015

  A Benchmark Of How Well Brands In China Use The Customer Experience To Create And Sustain Customer Loyalty

  August 24, 2015 | Ryan Hart

  For the first time, Forrester has applied the new Customer Experience Index (CX Index™) methodology to appraise how well companies in China are delivering customer experiences that create and...

• Report The Worldwide Tablet Forecast

  A ForecastView Report

  June 13, 2013 | Michael O'Grady, Vikram Sehgal

  Forrester recently launched its first global tablet forecast. This report provides color and insight into the numbers behind the forecast. We examine some of the key drivers from both a consumer...

• Report The State Of Consumers And Technology: Benchmark 2012, China

  Asia Pacific Consumer Technographics®

  May 2, 2013 | Samantha Jaddou

  This report provides an overview of metropolitan Chinese online consumers' behaviors and technology attitudes. In general, metropolitan Chinese consumers are enthusiastic mobile owners and social...

• Report Understanding The Changing Needs Of Online Consumers In Asia Pacific, 2012

  Asia Pacific Technographics®

  March 13, 2013 | Reineke Reitsma

  For the past seven years, Forrester has been tracking consumers' online and offline behavior in Asia Pacific. As in recent years, this dedicated report helps companies understand the online and...

• Report Global PC And Broadband Penetration

  A Technographics® Global Overview Document

  June 12, 2012 | Gina Fleming

  The global online population has more than doubled since 2005, but not all countries have reached saturated levels of online penetration. While the majority of consumers in the US, Europe, and...

• Report Understanding China: The Opportunities And Challenges

  A Technographics® Document

  May 14, 2012 | Reineke Reitsma

  For many companies, China offers both an opportunity and a threat. Its size, its history, its political situation, and the attitudes of its consumers present a series of challenges for companies...

• Report Push Traditional Budgets Online In Emerging Markets

  Interactive Marketing Is The Best Way To Reach Attractive Consumers In The BRICs And Beyond

  February 7, 2012 | Nate Elliott

  Interactive marketing often takes a back seat in emerging markets, a victim of the low online penetration in these countries and of local marketing teams who lack experience with interactive tools....

• Report Understanding The Changing Needs Of Online Consumers In Asia Pacific

  Asia Pacific Consumer Technographics®

  December 14, 2011 | Olesia Klevchuk

  For the past six years, Forrester has been tracking consumers' online and offline behavior in Asia Pacific. Similar to recent years, this dedicated report helps companies understand the online...

• Report Consumer Security Market, 2011 And Beyond: Evolving Buyer Behaviors Breed Market Volatility

  August 17, 2011 | Jonathan Penn, Heidi Shey

  Consumer attitudes toward security solutions are changing markedly. Consumers are becoming more concerned about Internet risks, more savvy about the protection measures they need to take, more...

• Report Global Mobile And Online Bankers

  July 26, 2011 | Jacqueline Anderson

  Many financial services firms have been moving transactions out of the branch and into more cost-effective channels in the past few years. The introduction of Internet banking services has gotten...

• Report Technographics® Survey Highlights: Media Consumption In Asia Pacific

  May 20, 2011 | Olesia Klevchuk

  An overview of media consumption in Asia Pacific, including the relationship between age and media consumption, as well as trust in ads in traditional versus online media.

• Report Online Australians Shift To Social Networks

  Some Other Social Media Activities Plateau Or Decline

  March 28, 2011 | Steven Noble

  Social media use has continued its steady rise in Australia, amplified by population growth and the Internet's continued spread. In line with this growth, more Australians consume social content...

• Report Australian Online Retail Forecast, 2010 To 2015

  Retailers Will Move Quickly To Serve Australia's Keen Online Shoppers

  January 28, 2011 | Steven Noble

  Australian online retail sales will almost double from A$16.9 billion in 2009 to A$33.3 billion in 2015. At its core, the development of online retail in Australia requires two factors: increasing...

• Report Global Consumers' Online Shopping Behaviors

  A Technographics® Global Snapshot Document

  January 4, 2011 | Tamara Barber

  Across the globe, online shopping behaviors vary both by country and by the product category the consumer is looking to purchase. eCommerce channels should account for these two variables in order...

• Report A Snapshot Of Emerging Mobile Commerce In China

  Understanding The Adoption Of Key eBusiness Applications Within A Regional Context

  August 17, 2010 | Zia Daniell Wigder

  With almost 800 million mobile phone subscribers and 23 billion short message service (SMS) messages sent during the 2010 Chinese New Year holiday alone, metropolitan China outpaces every other...

• Report How Consumers Around The World Use The Internet To Buy Products

  A Technographics® Global Overview: Online Retail 2009

  August 13, 2010 | Olesia Klevchuk

  The Internet has evolved into an important retail channel, with millions of online consumers across the globe turning to it to make their purchases. As with many other online activities, Asian...

• Report Online Global Consumers' Broadband Adoption And Internet Activities

  A Technographics® Global Overview Document

  July 6, 2010 | Jacqueline Anderson

  Understanding how global consumers access the Internet is a crucial part of understanding how they're engaging with the Internet (and thus how you can engage with them). This Technographics® Global...

• Report How Global Consumers Are Adopting Online Banking

  A Technographics® Global Snapshot

  June 9, 2010 | Jacqueline Anderson

  More consumers are adopting online financial activities worldwide, but online banking adoption rates vary greatly. Whereas Asia Pacific countries tend to lead in the adoption of many online...

• Report Technographics® Survey Highlights: Social Networking In Asia Pacific

  May 14, 2010 | Olesia Klevchuk

  This highlight deck summarizes the key findings related to Internet access and device adoption from Forrester's Asia Pacific Technographics Survey, Q4 2009.

• Report Social Technographics® In India

  While Few Indians Are Online, Most Who Are Use Social Media

  January 14, 2010 | Steven Noble

  Global marketers have trained their sights on the Indian consumer. However, some are unsure of the role that interactive marketing in general — and social media marketing in particular — should...

• Report Social Strategies For Australian Consumer Finance

  Set Clear Objectives To Tie Programs To Business Results

  December 14, 2009 | Steven Noble

  Australians are flocking to social media to discuss and even manage their financial affairs. High-income Australians are more likely to use social media, as are self-service financial service...

• Report A Deep Dive Into Asia Pacific Consumers' Online Behavior

  November 18, 2009 | Olesia Klevchuk

  For the past four years, Forrester has been tracking consumers' online and offline behavior in Asia Pacific. This is a dedicated report about Asia Pacific consumers' online behavior aimed at...

• Report Lessons From Online Consultation In Australia

  Organizations Worldwide Can Learn From Recent Experiments

  November 6, 2009 | Steven Noble

  Online consultation can range from the government's hosting an online discussion about policy issues to its co-authoring policy documents with its citizens. It's still a minority practice, but...