Search Results

• Report The State Of Voice Assistants, 2018

  August 7, 2018 | Julie Ask

  Conversations will evolve into a core element of digital experiences. Voice assistants have been around for years, but they primarily fetch answers to simple questions or control devices. As a...

• Report Innovative Consumer Technology Brands Win The Battle For Mindshare

  Technographics® TRUE Brand Compass: Consumer Technology

  January 6, 2014 | Tracy Stokes

  The consumer technology business is traditionally product-driven. But in today's competitive marketplace, chief marketing officers (CMOs) in this sector need to pay attention to their brand...

• Report The Worldwide Tablet Forecast

  A ForecastView Report

  June 13, 2013 | Michael O'Grady, Vikram Sehgal

  Forrester recently launched its first global tablet forecast. This report provides color and insight into the numbers behind the forecast. We examine some of the key drivers from both a consumer...

• Report Microsoft's Shrinking Window For Tablets

  Windows 8 Shows Promise, But Its Fifth-Mover Product Strategy Is Late

  November 29, 2011 | J. P. Gownder, Sarah Rotman Epps

  Microsoft faces challenges in the tablet market due to its late entry. While Windows 8 looks like a promising product for tablet computing, its release won't come until sometime next year. Though...

• Report Smartphone Platforms Need A Branding Reset

  US Consumers Have Little Clue About Their Phone's Software

  September 1, 2010 | Charles S. Golvin

  In the white-hot US smartphone market, the once-invisible underlying software platforms have become one of the fiercest areas of competition. RIM and Apple lead this market, while platforms from...

• Report Windows 7 Succeeds In Raising Awareness

  But Many Consumers Are Still Uncertain About Upgrading From XP

  March 29, 2010 | Abe Garon, J. P. Gownder

  With its recent launch of Windows 7, Microsoft faces two key challenges: The product must perform well enough to live up to the lasting legacy of Windows XP while at the same time overcoming...

• Report Windows 7 Early Adopters Are Very Satisfied

  A Surprising Number Of Consumers Have Upgraded Their Old PCs

  March 29, 2010 | J. P. Gownder, Abe Garon

  Early adopters drive the initial success of most tech products. Early adopters have now had an opportunity to test-drive Windows 7, Microsoft's latest operating system. Our survey data reveals good...