Featured content
FORRESTERNOW
As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
Search Results
-
Report The Networked Digital Home Is Well Established, But The Smart Home Is Still Nascent
North American Consumer Technographics®
June 18, 2015 | Gina FlemingThe US digital home continues to evolve, and Forrester has been tracking this evolution for more than a decade. Year after year, we've witnessed the home becoming more digital and more connected....
-
Report Brief: Prepare Now For Apple's Giant Leap Into Wearables
Apple Will Regain The Innovator's Crown And Boost The Wearables Market With The iWatch
The wearables market offers marketers a growing opportunity to build relationships with customers. From Disney's successful MagicBand to the Pebble smartwatch's Yelp app, marketers are already...
Content Type
ApplyFilters
Industry
- Smart Home (1)
Primary Role
- B2C Marketing (1)
- CMO (1)
Topics
- Consumer Mobility (2)
- Branding (1)
- Marketing Organization & Culture (1)
- Organization (1)
- Systems Of Engagement (1)
Region
- North America (1)
Vendor
- Apple (1)
Analyst
- J. P. Gownder (1)
- James McQuivey, PhD (1)