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• Report Five Key Truths About Wearables That Every Leader Should Know

  Wearables Are Poised To Change The Marketing Landscape — Is Your Company Ready?

  December 3, 2015 | J. P. Gownder

  Wearables have suffered from excessively positive and negative hype. Currently, the wearables market consists of disparate devices solving a variety of problems and entering the market through a...

• Report Brand Loyalty Isn't Enough For Products Anymore

  Product Strategists Must Build Total Product Experiences To Combat Consumers' Declining Brand Loyalty

  October 4, 2011 | J. P. Gownder

  Brand loyalty has long been a critical pillar of product strategy, but its power is in relative decline. Technology and a recessionary economy have threatened the value of brand loyalty, especially...

• Report Designing A Mobile Empowered Product Strategy

  An Empowered Report: Applying The IDEA Framework To Smartphone Users

  September 7, 2010 | J. P. Gownder

  Product strategists developing mobile offerings should take inspiration from Forrester's new book Empowered. When designing a mobile product strategy, they should employ a mobile version of the...

• Report A Consumer Product Strategy Introduction: What Works In Online Company Forums?

  May 11, 2009 | J. P. Gownder

  In this evaluation of consumer usage of online company forums, consumer product strategists learn why they should create an internal resource to tap consumer insights when refining existing...

• Report How Generations Are Using Their Home PCs, 2007

  January 8, 2008 | J. P. Gownder

  What are consumers using their home PCs for, and how does this differ across generations? We looked at photo, video, music/audio, home productivity, and work-related activities.