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• Report Now Tech: B2B Marketing Data Providers, Q1 2021

  Forrester's Overview Of 36 B2B Marketing Data Providers

  January 11, 2021 | Steven Casey

  You can use B2B marketing data providers to create personalized and timely account-centric engagement, improve customer marketing, and achieve true customer obsession. But to realize these...

• Report Now Tech: Sales Enablement Automation, Q2 2020

  Forrester's Overview Of 32 Sales Enablement Automation Providers

  May 27, 2020 | Laura Ramos, Mary Shea, PhD

  You can use sales enablement automation (SEA) to give sellers more time to sell, improve their effectiveness and relevance with buyers, and acquire and apply the best buyer-facing skills. But to...

• Report Now Tech: Healthcare CRM, Q1 2020

  Forrester's Overview Of 17 Healthcare CRM Providers

  February 21, 2020 | Arielle Trzcinski, Kate Leggett

  You can use healthcare CRM to attract, acquire, and retain customers; aggregate complex and disparate data sets; and provide insight to drive behavior change. But to realize these benefits, you'll...

• Report Now Tech: B2B Commerce Suites, Q1 2020

  Tools And Technology: The B2B eCommerce Playbook

  February 6, 2020 | Joe Cicman

  You can use B2B commerce suites to digitize buying and selling processes, provide convenient engagement for customers, and uncover valuable customer insights to personalize the buying experience....

• Report Now Tech: Sales Training And Services, Q1 2020

  Forrester's Overview Of 23 Sales Training And Services Providers

  February 5, 2020 | Mary Shea, PhD, Meredith Cain

  You can use sales training and services (STS) to increase the effectiveness of your sales force, foster better alignment between marketing and sales personnel, and deliver better experiences to...

• Report Now Tech: Online Video Platforms For B2B Marketing And Sales, Q2 2019

  Forrester's Overview Of 35 Video Platform Providers

  June 21, 2019 | Laura Ramos, Nick Barber

  You can use online video platforms to create more engaging content, tell more authentic stories, and help sellers to be more human and helpful to buyers. But to realize these benefits, you'll first...

• Report Now Tech: Salesforce Implementation Services, Q2 2019

  Forrester's Overview Of 35 Salesforce Implementation Services Providers

  May 29, 2019 | Liz Herbert

  You can use Salesforce implementation services to navigate the complex and growing Salesforce product set, implement faster based on industry specialization, and re-invent the business. But to...