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The Customer Analytics Playbook For 2021
Turn Data Into Insights With Customer Analytics
The scale and diversity of customer data provide rich new sources of insight that let firms engage with customers in new ways. Today's customer analytics practitioners are no longer data geeks...
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Report The Forrester Wave™: Location Intelligence Platforms, Q2 2020
Tools And Technology: The Digital Intelligence Playbook
June 23, 2020 | James McCormickIn our 30-criterion evaluation of location intelligence platform providers, we identified the nine most significant ones — CARTO, Esri, Google, Hexagon, MapLarge, Microsoft, Oracle, Salesforce, and...
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Report The Forrester Wave™: B2B Customer Analytics, Q1 2019
The Six Providers That Matter Most And How They Stack Up
March 11, 2019 | Allison SnowIn our 35-criterion evaluation of B2B customer analytics providers, we identified the six most significant ones — 6sense; CaliberMind; Datorama, a Salesforce company; Lattice Engines; Mintigo; and...