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• Report The Forrester Tech Tide™: Continuous Software Delivery, Q1 2021

  Tools And Technology: The Modern Application Delivery Playbook

  February 12, 2021 | Diego Lo Giudice, Christopher Condo

  Continuous software delivery (CSD) is critical to firms' ability to win, serve, and retain customers. To accelerate their performance in CSD, companies are evaluating and adopting a range of...

• Report AI 2.0: Upgrade Your Enterprise With Five Next-Generation AI Advances

  Advanced Level: Technology Practices For Insights-Driven Businesses

  February 9, 2021 | Kjell Carlsson, PhD, Brandon Purcell, Mike Gualtieri

  Just when you thought you knew what AI could and couldn't do, it quietly gets a radical upgrade. Five key advances redefine AI use cases and break the chains that have shackled enterprise AI...

• Report The Five Essential Steps To Plan Your CX Transformation

  The Strategy Report In The CX Transformation Playbook

  January 25, 2021 | Harley Manning, Sam Karpinski

  Customer experience (CX) transformations are huge, complex, and expensive. That's why, as a CX transformation leader, you need to craft a plan detailing why and how you want to transform your...

• Report Design For Confidence

  In Uncertain Times, Your Customers Want Certainty More Than Ever

  August 10, 2020 | Andrew Hogan, Senem Guler Biyikli

  Facing the COVID-19 pandemic, customers are battling uncertainty from all corners, needing confidence more than ever. Many companies strive for experiences that are seamless, easy, or beautiful,...

• Report The Forrester Tech Tide™: Adtech For B2C Marketers, Q3 2020

  Tools and Technology: The Omnichannel Advertising Playbook

  July 30, 2020 | Mary Pilecki, Sarah Dawson, Collin Colburn

  Advertising technology (adtech) has been fundamental to B2C marketers' efforts to raise their brand profiles, connect with customers, and sell their products and services. The adtech ecosystem is...

• Report Now Tech: Predictive Analytics And Machine Learning In China, Q3 2020

  Forrester's Overview Of 35 PAML Providers

  July 24, 2020 | Danny Mu, Charlie Dai

  You can use predictive analytics and machine learning (PAML) solutions in China to automate machine learning model development, free data scientists from tedious tasks, and ensure model...

• Report Content Services Are Foundational For Employee And Customer Experiences: Look Ahead To 2025

  Vision: The Enterprise Content Management Playbook

  July 13, 2020 | Cheryl McKinnon

  Content services and modern content platforms dominate the enterprise content management (ECM) conversation. New vendors as well as veterans with next-generation architectures are winning deals...

• Report Now Tech: Cloud Data Warehouse, Q2 2020

  Forrester's Overview Of 14 Cloud Data Warehouse Providers

  July 1, 2020 | Noel Yuhanna

  You can use cloud data warehouse (CDW) to build data warehouses more quickly, support new business use cases, and lower infrastructure, software, and administration costs. But to realize these...

• Report Now Tech: Data Virtualization, Q2 2020

  Forrester's Overview Of 15 Data Virtualization Providers

  June 29, 2020 | Noel Yuhanna

  You can use data virtualization to deliver integrated and real-time data to support various business needs, create a self-service data platform for business users, and secure sensitive data by...

• Report Now Tech: Enterprise Container Platforms, Q2 2020

  Forrester's Overview Of 24 Enterprise Container Platform Providers

  June 25, 2020 | Dave Bartoletti, Charlie Dai

  You can use enterprise container platforms (ECPs) to speed up software development, simplify container infrastructure management, and automate container deployment, scaling, monitoring, and...

• Report Now Tech: Public Cloud Development Platforms In China, Q2 2020

  Forrester's Overview Of 28 Public Cloud Development Platform Providers In China

  June 18, 2020 | Charlie Dai, Danny Mu

  You can use public cloud development platforms to build the technology foundations of an adaptive enterprise and simplify digital operations, modernize business applications, and facilitate...

• Report The US Customer Experience Index, 2020

  How Brands Build Loyalty With The Quality Of Their Experience

  June 15, 2020 | TJ Keitt

  As brands grapple with changing consumer behaviors thanks to COVID-19, how well have they built loyalty with the quality of their customer experience (CX)? This year, we reveal the scores of all...

• Report The Forrester New Wave™: SaaS Marketplaces, Q2 2020

  The Eight Providers That Matter Most And How They Stack Up

  June 11, 2020 | Liz Herbert

  In Forrester's evaluation of the emerging market for software-as-a-service (SaaS) marketplaces, we identified the eight most significant providers in the category — Adobe, ADP, Alibaba, Amazon Web...

• Report Delight The Right Customers To Build A Successful Business

  June 9, 2020 | TJ Keitt

  Businesses often chase high overall customer experience (CX) scores. But these beacon metrics, which measure the average experience across all customers, provide limited insights to business...

• Report The CEO's Guide To The Future Of Work

  Build The Adaptive Workforce That Succeeds, Despite Changes To How Work Gets Done

  June 8, 2020 | James McQuivey, PhD, J. P. Gownder, David Johnson

  Most pronouncements about the future of work miss the mark because they fail to account for what executives like you can see clearly in the here and now: how the shocks already reverberating...

• Report Now Tech: Cloud Contact Center Vendors, Q2 2020

  Forrester's Overview Of 25 Cloud Contact Center Providers

  June 2, 2020 | Art Schoeller

  You can use cloud contact center providers to rapidly deliver critical contact center capabilities, increase flexibility and scale of operations, and lay the foundation for a cognitive contact...

• Report Adoption Profile: Public Cloud In Europe, Q2 2020

  European Public Cloud Innovation Continues

  May 29, 2020 | Paul Miller

  Every enterprise in Europe is continually evolving its cloud strategy — or should be. In 2020, European infrastructure and operations (I&O) pros are tasked with critiquing the cost efficiency and...

• Report Expectations And Experiences: The Impact Of Your Customers' Expectations On CX Quality

  May 26, 2020 | Joana de Quintanilha, Victoria McRitchie

  Achieving excellent customer experience (CX) requires exceeding expectations — Forrester's Customer Experience Index (CX Index™) data proves it — but most brands are merely meeting expectations or...

• Report Now Tech: Creative Advertising Technologies, Q2 2020

  Forrester's Overview Of 23 Creative Advertising Technology Providers

  May 15, 2020 | Joanna O'Connell

  You can use creative advertising technologies (adtech) to realize creative production efficiencies, improve ad performance, and increase creative relevancy for consumers. But to realize these...

• Report The Forrester Streaming Media Wave™: US Apps, Q4 2019 (Updated Q2 2020)

  Netflix, Hulu, And Amazon Prime Set The Bar For Most New Entrants

  May 13, 2020 | Jim Nail, Andrew Hogan

  Competition for the time and dollars of US streaming service consumers is about to get intense. The recent entries of Apple TV+ and Disney+ and the impending launch of Warner Media's upgrade to HBO...

• Report Now Tech: SaaS Marketplaces, Q2 2020

  Forrester's Overview Of 12 SaaS Marketplace Providers

  May 5, 2020 | Liz Herbert

  You can use software-as-a-service (SaaS) marketplaces to streamline SaaS buying, simplify contracting and vendor management, and reduce risk by doing pre-vetting of solutions. But to realize these...

• Report Now Tech: Predictive Analytics And Machine Learning, Q2 2020

  Forrester's Overview Of 37 PAML Providers

  May 1, 2020 | Mike Gualtieri, Kjell Carlsson, PhD

  Predictive analytics and machine learning (PAML) solutions deliver enterprise-grade tools for analyzing data, building predictive models, and deploying AI/ML solutions that drive business outcomes....

• Report Now Tech: DDoS Mitigation Solutions, Q2 2020

  Forrester's Overview Of 22 DDoS Mitigation Solution Providers

  April 20, 2020 | David Holmes

  You can use DDoS mitigation solutions to protect revenue generated by digital assets, maintain consistent customer experience, and meet availability compliance requirements. But to realize these...

• Report Now Tech: Continuous Delivery And Release Automation, Q2 2020

  Forrester's Overview Of 29 CDRA Providers

  April 9, 2020 | Charles Betz, Will McKeon-White

  You can use continuous delivery and release automation (CDRA) to automate digital pipelines, enable faster product iterations, and improve end-to-end management and visibility. But to realize these...

• Report The Forrester Wave™: Public Cloud Development Platforms, North America, Q1 2020

  The Nine Providers That Matter Most And How They Stack Up

  March 16, 2020 | John Rymer, Dave Bartoletti

  In our 29-criterion evaluation of public cloud development platforms, we identified and assessed the nine most significant ones — Alibaba, Amazon Web Services (AWS), Google, IBM, Microsoft, Oracle,...