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• Report Harness The Potential Of Millennials With Your Workforce Technology Strategy

  Millennial Workers Are Now The Largest Generation In The Workforce And Require A Different Approach

  February 2, 2016 | J. P. Gownder

  The composition of the workforce is changing, as Millennials have recently become the largest generation in the workforce. Alongside that shift comes a change in work styles, a greater level of...

• Report Quick Take: Apple's iPad Pro Is Not A Laptop Killer

  While iOS-Centric Companies Will Embrace The iPad Pro, The App Gap Means It Can't Replace PCs For Most Workers

  September 10, 2015 | J. P. Gownder, Frank Gillett

  On September 9, 2015, Apple announced the upcoming release of iPad Pro, a large form-factor version of its iPad line. When dressed with its optional external keyboard and stylus, the device...

• Report Quick Take: Microsoft Attracts Developers Through Choice, Scale, And Imagination

  May 1, 2015 | J. P. Gownder, Jeffrey Hammond, Dave Bartoletti

  Developer conferences are among the hottest technology events these days, selling out in days if not hours. Developers willingly queue up to get the latest information on core platform technologies...

• Report Brief: Microsoft Gets Its Flagship OS Back On Track With Windows 10

  Microsoft Secures Its Stake In Enterprise PCs, But Universal App Architecture Won't Be Enough To Win Mobile Without More Help

  January 21, 2015 | Frank Gillett, J. P. Gownder, Ted Schadler

  On January 21, 2015, Microsoft provided the public with more details on Windows 10, which was originally announced last September at a press event in San Francisco. Windows 10 is the next major...

• Report Ten Ways Technology Will Drive Workforce Success In 2015

  November 5, 2014 | David Johnson, J. P. Gownder, Christian Kane

  Infrastructure and operations (I&O) leaders responsible for workforce technology play a critical role in their company's success in the age of the customer, where your company's employees need your...

• Report Quick Take: Microsoft's Health Service Uses A Fitness Device To Build An Ecosystem

  Specific Marketers Should Develop Content, Apps, Or Experiences For The Microsoft Band

  October 31, 2014 | J. P. Gownder, Frank Gillett, Skip Snow

  Microsoft just announced Microsoft Band, a new wearable device backed by a health and wellness service platform that chief marketing officers (CMOs) should keep on their radar. Initially targeting...

• Report Quick Take: Apple Puts Mobile Moments At The Center Of Its Strategy

  With Apple Pay And Apple Watch, The Mobile Style Setter Will Make Payments And Wearables Worth The CMO's Trouble

  September 9, 2014 | Frank Gillett, Julie Ask, Denee Carrington

  Today, Apple announced an integrated set of applications and connected devices — Apple Pay, the Apple Watch, and two iPhone 6 models — that will change how the CMO's team engages with customers....

• Report Quick Take: Apple's WWDC 2014 Tour De Force

  New Developer Tools And Business Features Will Strengthen Apple's Leading Position In The Age Of The Customer

  June 5, 2014 | Frank Gillett, Andras Cser, Thomas Husson

  Introduced by Apple CEO Tim Cook, Apple software leader Craig Federighi motored through a dense list of new operating systems, iOS 8 and OS X Yosemite, compelling new customer features such as the...

• Report Quick Take: Google's Smart Contact Lens Project

  Technological And Social Forces Will Drive A Long Tail Of Wearable Devices

  January 17, 2014 | J. P. Gownder

  Google released information about its latest wearable computing project — smart contact lenses. While the offering might sound like science fiction, the technology is real, and it could have...

• Report Case Study: RehabCare Extends Its Healthcare Offering Using iOS Devices

  An Empowered Report

  December 30, 2010 | Seth Fowler, J. P. Gownder

  RehabCare has implemented a deeply integrated strategy using iOS devices, like the iPhone, iPad, and iPod touch, that has changed the way it delivers care to its patients. Its offering required...