Search Results

• Report Emerging Technology Spotlight: Augmented, Virtual, And Mixed Reality

  Augmented, Virtual, And Mixed Reality Improve Employee Productivity

  October 22, 2018 | J. P. Gownder

  Augmented, virtual, and mixed (AR, VR, and MR) reality have ridden the waves of hype both up and down, but real organizations are gaining value from these technologies outside the media spotlight....

• Report The Top Emerging Technologies To Watch 2018

  July 11, 2018 | Brian Hopkins, Christian Austin, Andre Kindness

  To outpace the competition, CIOs must keep a constant finger on the pulse of technology change. Forrester has identified 12 emerging technologies with massive disruptive potential; their impact...

• Report TechRadar™: Automation Technologies, Robotics, And AI In The Workforce, Q2 2017

  As Physical And Software Robots Rise, You Need A Long-Term Strategic Plan For Your Workforce

  June 26, 2017 | J. P. Gownder

  Automation technologies — physical robots, software and artificial intelligence (AI), and customer self-service solutions — are reshaping the workplace and the way your business engages with its...

• Report How To Know Whether Extended Reality Has A Place In Your Innovation Strategy

  A Scorecard Approach Helps You Make Smart Investment Decisions — And Avoid Wasteful Ones

  April 26, 2017 | J. P. Gownder

  Infrastructure and operations (I&O) leaders are increasingly tasked with applying technology to help solve business problems. Extended reality, comprising virtual reality (VR), augmented reality...

• Report Top Eight Technology Trends That I&O Pros Should Watch: 2016

  August 11, 2016 | Eveline Oehrlich, Dave Bartoletti, J. P. Gownder

  Our infrastructure and operations (I&O) clients' two most common questions are, "What innovations are on the horizon that could transform I&O?" and "Are there any new offerings, suppliers, or...

• Report Virtual Reality: The Next Frontier For Enterprise Developers

  Development Leaders Must Anticipate New Roles And Tools To Ensure VR Success

  July 21, 2016 | J. P. Gownder, Jeffrey Hammond

  After a false start in the 1990s, the virtual reality (VR) market will finally realize its potential over the next few years. Early adopters are already developing VR experiences, but the tools and...

• Report The Coming Wave Of Virtual Reality

  The Estimate Of Demand For Virtual Reality Headsets By US Consumers And Businesses, 2016 To 2020

  May 31, 2016 | J. P. Gownder

  Interest in virtual reality (VR) has reached a fever pitch in 2016, and marketers across industries are experimenting with VR to engage with customers. This VR market is for real: Forrester...

• Report Breakout Vendors: Virtual And Augmented Reality

  Emerging Vendors Of Hardware, Software, Middleware, And Apps Can Help You Begin The Extended-Reality Journey

  May 10, 2016 | J. P. Gownder

  I&O leaders face unfamiliar choices when it comes to acquiring innovative technologies that can turn their companies into digital predators. Three hot, interrelated technologies fall under the...

• Report How Enterprise Smart Glasses Will Drive Workforce Enablement

  Forecast: US Enterprise Adoption And Usage Of Smart Glasses

  April 21, 2016 | J. P. Gownder

  While Google Glass missed in the consumer realm, it made an impact on enterprises by popularizing the concept of smart glasses. Today, much richer, more sophisticated offerings offer new...

• Report Augmented And Virtual Reality Should Be Part Of The Innovator's Toolkit

  Use Forrester's Evaluation Matrix To Choose The Right Augmented Reality Or Virtual Reality Device For Your Task

  July 22, 2015 | J. P. Gownder

  Infrastructure and operations (I&O) leaders look to inject technology innovations into business processes, be they operational workforce workflows or customer experiences. But the landscape of...

• Report Quick Take: Microsoft's HoloLens Will Drive Radical Productivity Gains With Mixed Reality

  Part Windows And Part Wearables, HoloLens Will Provide A New Toolset For Workforce Collaboration And Customer Interactions

  January 21, 2015 | J. P. Gownder

  Microsoft has announced HoloLens, a holographic, mixed-reality head-mounted display built on Windows 10, which it will release in late 2015. This exotic-sounding product will offer many of the best...

• Report Infrastructure Will Drive The Retail Store Experiences Of The Future

  In-Store Technology Is Too Critical For I&O To Be Left Out

  April 17, 2014 | J. P. Gownder, Michele Pelino

  To engage customers, retailers are implementing new technologies to help increase the relevance of content, reduce shopper frustrations, and create pleasing experiences. For example, Burberry tags...

• Report Case Study: Yelp's Mobile Customers Help It Build A Better Core Product

  An Empowered Report

  March 22, 2011 | Seth Fowler, J. P. Gownder

  Product strategists at Yelp have made it possible for its mobile users to generate and contribute to the content of Yelp's core product. Its mobile applications offer many ways for users to quickly...

• Report Case Study: RehabCare Extends Its Healthcare Offering Using iOS Devices

  An Empowered Report

  December 30, 2010 | Seth Fowler, J. P. Gownder

  RehabCare has implemented a deeply integrated strategy using iOS devices, like the iPhone, iPad, and iPod touch, that has changed the way it delivers care to its patients. Its offering required...

• Report Case Study: Nike+ GPS iPhone App Enhances The Running Experience

  An Empowered Report: Nike Creates A Location-Aware Mobile Experience

  October 5, 2010 | J. P. Gownder, Seth Fowler

  Nike has created an integrated line of Nike+ products that support its customers' athletic activities through mobile and social means. Nike+ GPS leverages the most advanced capabilities of...

• Report Case Study: CNN iReport's Mobile Army Of Creators

  An Empowered Report: CNN Turns Smartphone Owners Into Civilian Reporters

  September 24, 2010 | Abe Garon, J. P. Gownder

  CNN has created an army of engaged civilian reporters though the iReport feature of its iPhone app. By taking advantage of the advanced capabilities of today's smartphones, iReport both enhances...

• Report Designing A Mobile Empowered Product Strategy

  An Empowered Report: Applying The IDEA Framework To Smartphone Users

  September 7, 2010 | J. P. Gownder

  Product strategists developing mobile offerings should take inspiration from Forrester's new book Empowered. When designing a mobile product strategy, they should employ a mobile version of the...

• Report A Consumer Product Strategy Introduction: What Works In Online Company Forums?

  May 11, 2009 | J. P. Gownder

  In this evaluation of consumer usage of online company forums, consumer product strategists learn why they should create an internal resource to tap consumer insights when refining existing...

• Report Consumers Are Ready To Embrace Touchscreen Electronics

  February 25, 2009 | Abe Garon, J. P. Gownder

  While touchscreen devices are still an emerging technology and an area open to creative expansion, most consumers have used, seen, or own a product that utilizes a touch interface. The prevalence...

• Report Netbooks Are The Third PC Form Factor

  Netbook Strategists Should Position Them As Complements To A Main PC

  January 6, 2009 | J. P. Gownder

  Netbooks are one of the hottest consumer product categories in the consumer technology industry. Consumer product strategists want to know how many consumers are interested in netbooks and whether...

• Report The Future Of Apple Inc.

  By 2013, Apple's Product Mix Will Make It A Credible Hub Of The Digital Home

  May 22, 2008 | James McQuivey, PhD, J. P. Gownder

  Consumer product strategists frequently ask Forrester how Apple's product strategy will evolve: What will Apple's product portfolio look like five years from now, and how is Apple preparing for...

• Report The Age Of Style In Consumer PCs

  Visual Design Takes Center Stage In 2007, Explodes By 2012

  June 25, 2007 | J. P. Gownder

  The consumer PC industry is entering the Age of Style, a time in which radical form factor innovations, increased aesthetic diversity, and consumer choice and personalization will determine which...