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  • Report Five Key Truths About Wearables That Every Leader Should Know

    Wearables Are Poised To Change The Marketing Landscape — Is Your Company Ready?
    December 3, 2015 | J. P. Gownder

    Wearables have suffered from excessively positive and negative hype. Currently, the wearables market consists of disparate devices solving a variety of problems and entering the market through a...

  • Report Bridge The Broken Internet-Of-Things Promise

    In Retail, Hospitality, And Travel, The Promise Of IoT And Wearable Technologies Exceeds The Current Capacity To Execute
    November 12, 2015 | J. P. Gownder, Michele Pelino

    Internet-of-Things technologies have shown the potential to help businesses deliver new digital customer experiences while achieving digital operational excellence on the back end in industries...

  • Report Wearables Drive Innovation By Addressing Fundamental Human Needs

    Take An Expansive View Of Wearables To Equip Workers — And Customers — With Wearable Devices
    October 21, 2014 | J. P. Gownder, James McQuivey, PhD

    The wearables market suffers from a hype bubble: The ratio of released products to product sales is currently very high. But wearables are for real. Forrester surveyed 4,566 US online consumers and...

  • Report Brief: Privacy Concerns Will Shape, Not Stop, Google Glass Adoption

    How You Can Experiment With Glass Today Despite Privacy Concerns
    September 26, 2014 | J. P. Gownder

    Infrastructure and operations (I&O) leaders are already looking at how Google Glass can play a supporting role in their enterprise mobility strategies. Today's pilots cross the spectrum of use...

  • Report Quick Take: Apple Puts Mobile Moments At The Center Of Its Strategy

    With Apple Pay And Apple Watch, The Mobile Style Setter Will Make Payments And Wearables Worth The CMO's Trouble
    September 9, 2014 | Frank Gillett, Julie Ask, Denee Carrington

    Today, Apple announced an integrated set of applications and connected devices — Apple Pay, the Apple Watch, and two iPhone 6 models — that will change how the CMO's team engages with customers....

  • Report Brief: How I&O Leaders Should Prepare For Apple's Leap Into The Wearables Market

    Apple's iWatch Will Become A Critical Tool For Workforce Enablement And Customer Interactions
    September 8, 2014 | J. P. Gownder, James McQuivey, PhD

    Wearables offer enterprises powerful tools for empowering workers and engaging customers. As company-owned devices, devices like Google Glass are already helping employees such as surgeons perform...

  • Report Brief: Prepare Now For Apple's Giant Leap Into Wearables

    Apple Will Regain The Innovator's Crown And Boost The Wearables Market With The iWatch
    September 8, 2014 | James McQuivey, PhD, J. P. Gownder

    The wearables market offers marketers a growing opportunity to build relationships with customers. From Disney's successful MagicBand to the Pebble smartwatch's Yelp app, marketers are already...

  • Report Five Ways To Navigate Privacy Issues In Wearable Computing

    Consider Privacy Up Front When Developing A Wearables Strategy
    August 1, 2014 | J. P. Gownder

    Wearables are gaining popularity in both the consumer and enterprise worlds as they open up new technology-enhanced experiences — but with this ascension comes privacy concerns. For example,...

  • Report Infrastructure Will Drive The Retail Store Experiences Of The Future

    In-Store Technology Is Too Critical For I&O To Be Left Out
    April 17, 2014 | J. P. Gownder, Michele Pelino

    To engage customers, retailers are implementing new technologies to help increase the relevance of content, reduce shopper frustrations, and create pleasing experiences. For example, Burberry tags...

  • Report Quick Take: Google's Smart Contact Lens Project

    Technological And Social Forces Will Drive A Long Tail Of Wearable Devices
    January 17, 2014 | J. P. Gownder

    Google released information about its latest wearable computing project — smart contact lenses. While the offering might sound like science fiction, the technology is real, and it could have...

  • Report Global Business And Consumer Tablet Forecast Update, 2013 To 2017

    Tablets Streak Beyond Mass Market Status To Become Must-Have Devices In Developed Nations
    August 5, 2013 | J. P. Gownder

    Apple — the vendor that created the modern tablet market — has sold more than 140 million iPads since the device's launch in April 2010. Since then, the tablet market has grown into a mass market...

  • Report Orchestrating An Enterprise Tablet Strategy That Drives Business Value

    In A Fragmenting Device Market, I&O Professionals Must Guide The Tablet Journey
    July 1, 2013 | J. P. Gownder

    Accustomed to a world where they controlled technology options, infrastructure and operations (I&O) leaders now face a dizzying array of tablets and related devices making their way into the...

  • Report Case Study: Yelp's Mobile Customers Help It Build A Better Core Product

    An Empowered Report
    March 22, 2011 | Seth Fowler, J. P. Gownder

    Product strategists at Yelp have made it possible for its mobile users to generate and contribute to the content of Yelp's core product. Its mobile applications offer many ways for users to quickly...

  • Report Case Study: RehabCare Extends Its Healthcare Offering Using iOS Devices

    An Empowered Report
    December 30, 2010 | Seth Fowler, J. P. Gownder

    RehabCare has implemented a deeply integrated strategy using iOS devices, like the iPhone, iPad, and iPod touch, that has changed the way it delivers care to its patients. Its offering required...

  • Report Case Study: Nike+ GPS iPhone App Enhances The Running Experience

    An Empowered Report: Nike Creates A Location-Aware Mobile Experience
    October 5, 2010 | J. P. Gownder, Seth Fowler

    Nike has created an integrated line of Nike+ products that support its customers' athletic activities through mobile and social means. Nike+ GPS leverages the most advanced capabilities of...

  • Report Case Study: CNN iReport's Mobile Army Of Creators

    An Empowered Report: CNN Turns Smartphone Owners Into Civilian Reporters
    September 24, 2010 | Abe Garon, J. P. Gownder

    CNN has created an army of engaged civilian reporters though the iReport feature of its iPhone app. By taking advantage of the advanced capabilities of today's smartphones, iReport both enhances...

  • Report Designing A Mobile Empowered Product Strategy

    An Empowered Report: Applying The IDEA Framework To Smartphone Users
    September 7, 2010 | J. P. Gownder

    Product strategists developing mobile offerings should take inspiration from Forrester's new book Empowered. When designing a mobile product strategy, they should employ a mobile version of the...

  • Report Consumers Are Ready To Embrace Touchscreen Electronics

    February 25, 2009 | Abe Garon, J. P. Gownder

    While touchscreen devices are still an emerging technology and an area open to creative expansion, most consumers have used, seen, or own a product that utilizes a touch interface. The prevalence...

  • Report Netbooks Are The Third PC Form Factor

    Netbook Strategists Should Position Them As Complements To A Main PC
    January 6, 2009 | J. P. Gownder

    Netbooks are one of the hottest consumer product categories in the consumer technology industry. Consumer product strategists want to know how many consumers are interested in netbooks and whether...

  • Report The Future Of Apple Inc.

    By 2013, Apple's Product Mix Will Make It A Credible Hub Of The Digital Home

    Consumer product strategists frequently ask Forrester how Apple's product strategy will evolve: What will Apple's product portfolio look like five years from now, and how is Apple preparing for...

  • Report The Age Of Style In Consumer PCs

    Visual Design Takes Center Stage In 2007, Explodes By 2012
    June 25, 2007 | J. P. Gownder

    The consumer PC industry is entering the Age of Style, a time in which radical form factor innovations, increased aesthetic diversity, and consumer choice and personalization will determine which...