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  • Report Vista Early Adopter Research Trends

    Consumer Data Shows An Encouraging Signal Despite The Noise
    January 29, 2008 | J. P. Gownder

    Forrester's latest set of consumer adoption data allows for a first look at Vista adoption in the first two months following its January release. On the whole, Vista early adopters tend to be more...

  • Report How Generations Are Using Their Home PCs, 2007

    January 8, 2008 | J. P. Gownder

    What are consumers using their home PCs for, and how does this differ across generations? We looked at photo, video, music/audio, home productivity, and work-related activities.

  • Report Benchmark 2007: Personal Computers

    Multi-PC Households Will Adopt A Variety Of Rich Applications
    September 27, 2007 | J. P. Gownder

    Personal computers are a mature, 30-year-old industry. But consumers are moving beyond the single desktop PC model. Early Adopters are leading the way by purchasing laptop computers, creating...

  • Report The Next-Gen DVD Format War: Still Bloody

    Blu-ray Must Drop Hardware Prices Quickly To Beat HD-DVD
    September 21, 2007 | J. P. Gownder

    Forrester predicted in 2005 that Blu-ray would eventually win a hard-fought victory over HD-DVD in the next-generation DVD format war. Today, Forrester believes that Blu-ray remains in a better...

  • Report Acer Creates A Global Titan With Gateway

    This Strategic Move Will Thwart Lenovo And Give Dell And HP Real Competition
    August 28, 2007 | J. P. Gownder

    Acer's announcement that it will acquire Gateway is a clever plan, as Acer simultaneously improves its brand recognition, channel reach, and opportunity for gains in margin. Like IBM Deep Blue,...

  • Report The Multi-HDTV Household Opportunity

    Marketing To Every Room In The House Will Raise Sales
    August 3, 2007 | J. P. Gownder

    Most technology marketers spend a great deal of their time wooing the majority of US households that still don't own a high-definition TV (HDTV). This singular focus is a mistake: Selling second,...

  • Report The Age Of Style In Consumer PCs

    Visual Design Takes Center Stage In 2007, Explodes By 2012
    June 25, 2007 | J. P. Gownder

    The consumer PC industry is entering the Age of Style, a time in which radical form factor innovations, increased aesthetic diversity, and consumer choice and personalization will determine which...

  • Report Best Practices In SOHO Research

    Maximize The Precision And Usefulness Of Small Office/Home Office Studies
    May 14, 2007 | J. P. Gownder

    Market researchers often ask Forrester about how to precisely measure the market opportunity for their products among small office/home office (SOHO) buyers. The best approach? Disaggregate into...

  • Report Most US Consumers Won't Pay For In-Home Services

    May 11, 2007 | J. P. Gownder

    Although just 5% of US consumers currently use in-home services (IHS), 27% are interested in using them in the future. Many "intenders" currently plan to spend less than $50 for IHS, so marketers...

  • Report Gay, Lesbian, And Bisexual Technology Adoption, 2006

    May 11, 2007 | J. P. Gownder

    Although gay, lesbian, and bisexual (GLB) households represent a little more than 3% of all households, as a group they make an ideal segment for tech marketers to sell to -- they have more...

  • Report Scenario-Engaged Consumers

    Digital Lifestyle Applications Drive PC Value And Usage
    January 26, 2007 | J. P. Gownder

    The price consumers are willing to pay for a new PC continues to decline every year, yet high-value customers do exist. Digital lifestyle scenarios, which bring together hardware, software, and...

  • Report Vista Will Enter The Market On High-End PCs

    Early Adopters To Turn To Sony And Toshiba For Stylish Vista-Powered Machines
    January 26, 2007 | J. P. Gownder

    Windows Vista will first benefit niche players in the consumer PC industry. Natural winners will include vendors of high-end PCs like Sony and Toshiba, whose products will appeal to the nearly...

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