Search Results

• Report The Coming Wave Of Virtual Reality

  The Estimate Of Demand For Virtual Reality Headsets By US Consumers And Businesses, 2016 To 2020

  May 31, 2016 | J. P. Gownder

  Interest in virtual reality (VR) has reached a fever pitch in 2016, and marketers across industries are experimenting with VR to engage with customers. This VR market is for real: Forrester...

• Report Quick Take: Apple Puts Mobile Moments At The Center Of Its Strategy

  With Apple Pay And Apple Watch, The Mobile Style Setter Will Make Payments And Wearables Worth The CMO's Trouble

  September 9, 2014 | Frank Gillett, Julie Ask, Denee Carrington

  Today, Apple announced an integrated set of applications and connected devices — Apple Pay, the Apple Watch, and two iPhone 6 models — that will change how the CMO's team engages with customers....

• Report Brief: Prepare Now For Apple's Giant Leap Into Wearables

  Apple Will Regain The Innovator's Crown And Boost The Wearables Market With The iWatch

  September 8, 2014 | James McQuivey, PhD, J. P. Gownder

  The wearables market offers marketers a growing opportunity to build relationships with customers. From Disney's successful MagicBand to the Pebble smartwatch's Yelp app, marketers are already...

• Report The Future Of Apple Inc.

  By 2013, Apple's Product Mix Will Make It A Credible Hub Of The Digital Home

  May 22, 2008 | James McQuivey, PhD, J. P. Gownder

  Consumer product strategists frequently ask Forrester how Apple's product strategy will evolve: What will Apple's product portfolio look like five years from now, and how is Apple preparing for...