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FORRESTERNOW
As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
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Report Best Practices In SOHO Research
Maximize The Precision And Usefulness Of Small Office/Home Office Studies
May 14, 2007 | J. P. GownderMarket researchers often ask Forrester about how to precisely measure the market opportunity for their products among small office/home office (SOHO) buyers. The best approach? Disaggregate into...