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The Employee Experience Playbook For 2021

Modern Employee Experience Practices Are Table Stakes For The Customer-Obsessed Firm

The time has come for businesses to retire ineffective employee experience (EX) practices and develop EX programs that attract, retain, and cultivate the modern worker. This playbook helps...

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  • Report Quick Take: Apple Puts Mobile Moments At The Center Of Its Strategy

    With Apple Pay And Apple Watch, The Mobile Style Setter Will Make Payments And Wearables Worth The CMO's Trouble
    September 9, 2014 | Frank Gillett, Julie Ask, Denee Carrington

    Today, Apple announced an integrated set of applications and connected devices — Apple Pay, the Apple Watch, and two iPhone 6 models — that will change how the CMO's team engages with customers....

  • Report Microsoft's Shrinking Window For Tablets

    Windows 8 Shows Promise, But Its Fifth-Mover Product Strategy Is Late
    November 29, 2011 | J. P. Gownder, Sarah Rotman Epps

    Microsoft faces challenges in the tablet market due to its late entry. While Windows 8 looks like a promising product for tablet computing, its release won't come until sometime next year. Though...

  • Report The Windows 7 Tablet Imperative

    Curated Computing Is Table Stakes For Tablets
    May 27, 2010 | J. P. Gownder, Sarah Rotman Epps

    Tablets are the next important computing form factor. To keep its products front and center, Microsoft needs a partner to produce a successful Windows tablet that competes with the Apple iPad. At...

  • Report Windows 7 Early Adopters Are Very Satisfied

    A Surprising Number Of Consumers Have Upgraded Their Old PCs
    March 29, 2010 | J. P. Gownder, Abe Garon

    Early adopters drive the initial success of most tech products. Early adopters have now had an opportunity to test-drive Windows 7, Microsoft's latest operating system. Our survey data reveals good...

  • Report Windows 7 Succeeds In Raising Awareness

    But Many Consumers Are Still Uncertain About Upgrading From XP
    March 29, 2010 | Abe Garon, J. P. Gownder

    With its recent launch of Windows 7, Microsoft faces two key challenges: The product must perform well enough to live up to the lasting legacy of Windows XP while at the same time overcoming...

  • Report Benchmark 2008: Tech-Savvy Gen Xers Dominate The Home Worker Segment

    North American Consumer Technographics
    July 23, 2008 | J. P. Gownder

    Twenty-one percent of North American adults work from home today, either as home-based business owners, by telecommuting, or when they take their company laptop home to work after hours. Home...

  • Report Vista Early Adopter Research Trends

    Consumer Data Shows An Encouraging Signal Despite The Noise
    January 29, 2008 | J. P. Gownder

    Forrester's latest set of consumer adoption data allows for a first look at Vista adoption in the first two months following its January release. On the whole, Vista early adopters tend to be more...

  • Report Best Practices In SOHO Research

    Maximize The Precision And Usefulness Of Small Office/Home Office Studies
    May 14, 2007 | J. P. Gownder

    Market researchers often ask Forrester about how to precisely measure the market opportunity for their products among small office/home office (SOHO) buyers. The best approach? Disaggregate into...

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