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• Report Mass Customization Is (Finally) The Future Of Products

  Apply The CURA Framework To Build A Winning Customized Product Strategy

  April 15, 2011 | J. P. Gownder

  Mass customization has long been the next big thing in product strategy. After a variety of false starts, its time has finally come. Changes in customer-facing technology are opening up new...

• Report Introduction To Conjoint Analysis For Consumer Product Strategists

  Design Products Using Feature Tradeoff Simulation

  January 13, 2011 | J. P. Gownder

  We find that not enough consumer product strategists employ conjoint analysis to aid product design and pricing. Conjoint subjects consumers to a simulated purchasing exercise, varying the features...

• Report Designing A Mobile Empowered Product Strategy

  An Empowered Report: Applying The IDEA Framework To Smartphone Users

  September 7, 2010 | J. P. Gownder

  Product strategists developing mobile offerings should take inspiration from Forrester's new book Empowered. When designing a mobile product strategy, they should employ a mobile version of the...

• Report US Digital Camera Owners Move Photos Online

  The Internet Has Become A Key Medium For Photo Storing, Sharing, And Printing

  April 2, 2008 | Alexander Hesse, J. P. Gownder

  With more than six in 10 US individuals owning a digital camera, digital photography has gained mass-market status in the US. Digital camera owners are happy snappers who take about 28 photos per...

• Report Scenario-Engaged Consumers

  Digital Lifestyle Applications Drive PC Value And Usage

  January 26, 2007 | J. P. Gownder

  The price consumers are willing to pay for a new PC continues to decline every year, yet high-value customers do exist. Digital lifestyle scenarios, which bring together hardware, software, and...