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  • Report Designing A Mobile Empowered Product Strategy

    An Empowered Report: Applying The IDEA Framework To Smartphone Users
    September 7, 2010 | J. P. Gownder

    Product strategists developing mobile offerings should take inspiration from Forrester's new book Empowered. When designing a mobile product strategy, they should employ a mobile version of the...

  • Report US Digital Camera Owners Move Photos Online

    The Internet Has Become A Key Medium For Photo Storing, Sharing, And Printing
    April 2, 2008 | Alexander Hesse, J. P. Gownder

    With more than six in 10 US individuals owning a digital camera, digital photography has gained mass-market status in the US. Digital camera owners are happy snappers who take about 28 photos per...

  • Report Scenario-Engaged Consumers

    Digital Lifestyle Applications Drive PC Value And Usage
    January 26, 2007 | J. P. Gownder

    The price consumers are willing to pay for a new PC continues to decline every year, yet high-value customers do exist. Digital lifestyle scenarios, which bring together hardware, software, and...

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