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Report Designing A Mobile Empowered Product Strategy
An Empowered Report: Applying The IDEA Framework To Smartphone Users
September 7, 2010 | J. P. GownderProduct strategists developing mobile offerings should take inspiration from Forrester's new book Empowered. When designing a mobile product strategy, they should employ a mobile version of the...
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Report Scenario-Engaged Consumers
Digital Lifestyle Applications Drive PC Value And Usage
January 26, 2007 | J. P. GownderThe price consumers are willing to pay for a new PC continues to decline every year, yet high-value customers do exist. Digital lifestyle scenarios, which bring together hardware, software, and...