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Report Introduction To Conjoint Analysis For Consumer Product Strategists
Design Products Using Feature Tradeoff Simulation
January 13, 2011 | J. P. GownderWe find that not enough consumer product strategists employ conjoint analysis to aid product design and pricing. Conjoint subjects consumers to a simulated purchasing exercise, varying the features...
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Report Scenario-Engaged Consumers
Digital Lifestyle Applications Drive PC Value And Usage
January 26, 2007 | J. P. GownderThe price consumers are willing to pay for a new PC continues to decline every year, yet high-value customers do exist. Digital lifestyle scenarios, which bring together hardware, software, and...