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  • Report Mass Customization Is (Finally) The Future Of Products

    Apply The CURA Framework To Build A Winning Customized Product Strategy
    April 15, 2011 | J. P. Gownder

    Mass customization has long been the next big thing in product strategy. After a variety of false starts, its time has finally come. Changes in customer-facing technology are opening up new...

  • Report Designing A Mobile Empowered Product Strategy

    An Empowered Report: Applying The IDEA Framework To Smartphone Users
    September 7, 2010 | J. P. Gownder

    Product strategists developing mobile offerings should take inspiration from Forrester's new book Empowered. When designing a mobile product strategy, they should employ a mobile version of the...

  • Report US Digital Camera Owners Move Photos Online

    The Internet Has Become A Key Medium For Photo Storing, Sharing, And Printing
    April 2, 2008 | Alexander Hesse, J. P. Gownder

    With more than six in 10 US individuals owning a digital camera, digital photography has gained mass-market status in the US. Digital camera owners are happy snappers who take about 28 photos per...

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