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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report The Coming Wave Of Virtual Reality

    The Estimate Of Demand For Virtual Reality Headsets By US Consumers And Businesses, 2016 To 2020
    May 31, 2016 | J. P. Gownder

    Interest in virtual reality (VR) has reached a fever pitch in 2016, and marketers across industries are experimenting with VR to engage with customers. This VR market is for real: Forrester...

  • Report The Future Of Apple Inc.

    By 2013, Apple's Product Mix Will Make It A Credible Hub Of The Digital Home
    May 22, 2008 | James McQuivey, PhD, J. P. Gownder

    Consumer product strategists frequently ask Forrester how Apple's product strategy will evolve: What will Apple's product portfolio look like five years from now, and how is Apple preparing for...

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