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• Report The Coming Wave Of Virtual Reality

  The Estimate Of Demand For Virtual Reality Headsets By US Consumers And Businesses, 2016 To 2020

  May 31, 2016 | J. P. Gownder

  Interest in virtual reality (VR) has reached a fever pitch in 2016, and marketers across industries are experimenting with VR to engage with customers. This VR market is for real: Forrester...

• Report Designing A Mobile Empowered Product Strategy

  An Empowered Report: Applying The IDEA Framework To Smartphone Users

  September 7, 2010 | J. P. Gownder

  Product strategists developing mobile offerings should take inspiration from Forrester's new book Empowered. When designing a mobile product strategy, they should employ a mobile version of the...

• Report Consumers Are Ready To Embrace Touchscreen Electronics

  February 25, 2009 | Abe Garon, J. P. Gownder

  While touchscreen devices are still an emerging technology and an area open to creative expansion, most consumers have used, seen, or own a product that utilizes a touch interface. The prevalence...

• Report Netbooks Are The Third PC Form Factor

  Netbook Strategists Should Position Them As Complements To A Main PC

  January 6, 2009 | J. P. Gownder

  Netbooks are one of the hottest consumer product categories in the consumer technology industry. Consumer product strategists want to know how many consumers are interested in netbooks and whether...

• Report The Age Of Style In Consumer PCs

  Visual Design Takes Center Stage In 2007, Explodes By 2012

  June 25, 2007 | J. P. Gownder

  The consumer PC industry is entering the Age of Style, a time in which radical form factor innovations, increased aesthetic diversity, and consumer choice and personalization will determine which...