Search Results

• Report Introduction To Conjoint Analysis For Consumer Product Strategists

  Design Products Using Feature Tradeoff Simulation

  January 13, 2011 | J. P. Gownder

  We find that not enough consumer product strategists employ conjoint analysis to aid product design and pricing. Conjoint subjects consumers to a simulated purchasing exercise, varying the features...

• Report The Consumer Product Strategist's Guide To Segmentation Analysis

  Don't Leave Segmentation To The Market Research Department Alone

  January 15, 2009 | J. P. Gownder

  Segmentation analysis is the hardest task in market research — and it's the most important research that consumer product strategy professionals will use. Segmentation means not treating consumers...

• Report Best Practices In SOHO Research

  Maximize The Precision And Usefulness Of Small Office/Home Office Studies

  May 14, 2007 | J. P. Gownder

  Market researchers often ask Forrester about how to precisely measure the market opportunity for their products among small office/home office (SOHO) buyers. The best approach? Disaggregate into...