Search Results

• Report The Coming Wave Of Virtual Reality

  The Estimate Of Demand For Virtual Reality Headsets By US Consumers And Businesses, 2016 To 2020

  May 31, 2016 | J. P. Gownder

  Interest in virtual reality (VR) has reached a fever pitch in 2016, and marketers across industries are experimenting with VR to engage with customers. This VR market is for real: Forrester...

• Report Microsoft's Shrinking Window For Tablets

  Windows 8 Shows Promise, But Its Fifth-Mover Product Strategy Is Late

  November 29, 2011 | J. P. Gownder, Sarah Rotman Epps

  Microsoft faces challenges in the tablet market due to its late entry. While Windows 8 looks like a promising product for tablet computing, its release won't come until sometime next year. Though...

• Report Designing A Mobile Empowered Product Strategy

  An Empowered Report: Applying The IDEA Framework To Smartphone Users

  September 7, 2010 | J. P. Gownder

  Product strategists developing mobile offerings should take inspiration from Forrester's new book Empowered. When designing a mobile product strategy, they should employ a mobile version of the...

• Report Windows 7 Early Adopters Are Very Satisfied

  A Surprising Number Of Consumers Have Upgraded Their Old PCs

  March 29, 2010 | J. P. Gownder, Abe Garon

  Early adopters drive the initial success of most tech products. Early adopters have now had an opportunity to test-drive Windows 7, Microsoft's latest operating system. Our survey data reveals good...

• Report Windows 7 Succeeds In Raising Awareness

  But Many Consumers Are Still Uncertain About Upgrading From XP

  March 29, 2010 | Abe Garon, J. P. Gownder

  With its recent launch of Windows 7, Microsoft faces two key challenges: The product must perform well enough to live up to the lasting legacy of Windows XP while at the same time overcoming...

• Report Consumers Are Ready To Embrace Touchscreen Electronics

  February 25, 2009 | Abe Garon, J. P. Gownder

  While touchscreen devices are still an emerging technology and an area open to creative expansion, most consumers have used, seen, or own a product that utilizes a touch interface. The prevalence...

• Report Selling Packaged Software To Consumers

  Consumer Product Strategists Should Push Software Subscriptions More Aggressively

  October 14, 2008 | J. P. Gownder

  Four out of five US households have a PC, but most consumers spend $50 or less each year on software. Free software bundled with new PCs, as well as free and open source software and Web-based...

• Report Home-Based Businesses Represent A Great Opportunity For PC-Related Products

  Target HBBs As A Special Subsegment Of The Consumer Market

  July 28, 2008 | J. P. Gownder

  Consumer product strategists in the PC market — PCs, PC peripherals, and software — are missing out on a fertile market opportunity: the home-based business (HBB) segment. Long ignored or treated...

• Report Benchmark 2008: Putting The Personal Into The PC

  North American Consumer Technographics

  July 23, 2008 | J. P. Gownder

  While personal computer penetration has reached a nearly ubiquitous 86% of US homes, the nature of the PC is changing for consumers. Laptops make up an ever-increasing part of the PC market...

• Report The Dual-Monitor Product Bundling Opportunity

  Product Strategists Should Create Product Bundles To Target Young, Web 2.0-Savvy Consumers

  July 1, 2008 | J. P. Gownder

  Information workers have employed dual-monitor solutions on their desktops for years. Yet consumer product strategists aren't actively marketing dual-monitor product bundles to consumers. They're...

• Report US Digital Camera Owners Move Photos Online

  The Internet Has Become A Key Medium For Photo Storing, Sharing, And Printing

  April 2, 2008 | Alexander Hesse, J. P. Gownder

  With more than six in 10 US individuals owning a digital camera, digital photography has gained mass-market status in the US. Digital camera owners are happy snappers who take about 28 photos per...

• Report Home Servers In The Digital Home

  Windows Home Server Will Accelerate Growth Of A New Product Category

  February 1, 2008 | J. P. Gownder

  Consumers' growing digital assets in the form of music, photos, and video will require backup, management, and streaming. In multiple-PC households, complexity has grown, while backup behavior has...

• Report The Multi-HDTV Household Opportunity

  Marketing To Every Room In The House Will Raise Sales

  August 3, 2007 | J. P. Gownder

  Most technology marketers spend a great deal of their time wooing the majority of US households that still don't own a high-definition TV (HDTV). This singular focus is a mistake: Selling second,...

• Report The Age Of Style In Consumer PCs

  Visual Design Takes Center Stage In 2007, Explodes By 2012

  June 25, 2007 | J. P. Gownder

  The consumer PC industry is entering the Age of Style, a time in which radical form factor innovations, increased aesthetic diversity, and consumer choice and personalization will determine which...

• Report Best Practices In SOHO Research

  Maximize The Precision And Usefulness Of Small Office/Home Office Studies

  May 14, 2007 | J. P. Gownder

  Market researchers often ask Forrester about how to precisely measure the market opportunity for their products among small office/home office (SOHO) buyers. The best approach? Disaggregate into...

• Report Most US Consumers Won't Pay For In-Home Services

  May 11, 2007 | J. P. Gownder

  Although just 5% of US consumers currently use in-home services (IHS), 27% are interested in using them in the future. Many "intenders" currently plan to spend less than $50 for IHS, so marketers...