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  • J. P. Gownder
  • Consumer Electronics
  • Consumer Technographics
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  • Report Benchmark 2008: Tech-Savvy Gen Xers Dominate The Home Worker Segment

    North American Consumer Technographics
    July 23, 2008 | J. P. Gownder

    Twenty-one percent of North American adults work from home today, either as home-based business owners, by telecommuting, or when they take their company laptop home to work after hours. Home...

  • Report Benchmark 2008: Putting The Personal Into The PC

    North American Consumer Technographics
    July 23, 2008 | J. P. Gownder

    While personal computer penetration has reached a nearly ubiquitous 86% of US homes, the nature of the PC is changing for consumers. Laptops make up an ever-increasing part of the PC market...

  • Report Benchmark 2007: Personal Computers

    Multi-PC Households Will Adopt A Variety Of Rich Applications
    September 27, 2007 | J. P. Gownder

    Personal computers are a mature, 30-year-old industry. But consumers are moving beyond the single desktop PC model. Early Adopters are leading the way by purchasing laptop computers, creating...

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