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The Marketing Measurement And Insights Playbook For 2021
Embrace A Unified Marketing Measurement Standard
Marketers must shift their attitude toward measurement from passively reviewing post-campaign reports to proactively analyzing results and optimizing future marketing and business plans. To do...
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Report Gay, Lesbian, And Bisexual Technology Adoption, 2006
May 11, 2007 | J. P. GownderAlthough gay, lesbian, and bisexual (GLB) households represent a little more than 3% of all households, as a group they make an ideal segment for tech marketers to sell to -- they have more...