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• Report Microsoft's Shrinking Window For Tablets

  Windows 8 Shows Promise, But Its Fifth-Mover Product Strategy Is Late

  November 29, 2011 | J. P. Gownder, Sarah Rotman Epps

  Microsoft faces challenges in the tablet market due to its late entry. While Windows 8 looks like a promising product for tablet computing, its release won't come until sometime next year. Though...

• Report Designing A Mobile Empowered Product Strategy

  An Empowered Report: Applying The IDEA Framework To Smartphone Users

  September 7, 2010 | J. P. Gownder

  Product strategists developing mobile offerings should take inspiration from Forrester's new book Empowered. When designing a mobile product strategy, they should employ a mobile version of the...

• Report Netbooks Are The Third PC Form Factor

  Netbook Strategists Should Position Them As Complements To A Main PC

  January 6, 2009 | J. P. Gownder

  Netbooks are one of the hottest consumer product categories in the consumer technology industry. Consumer product strategists want to know how many consumers are interested in netbooks and whether...

• Report It's Time For Home Server Solution Packages

  Partnerships Are The Top Priority For Home Server Product Strategists

  September 16, 2008 | J. P. Gownder

  The Windows Home Server market suffered a setback in 2008, harmed by a data corruption bug that took nine months to fix. Overall, the market remains at a very early stage of development: Few...

• Report HP's New TouchSmart Strikes A Chord

  The All-In-One Touchscreen PC Embodies An "Age Of Style" Product Strategy

  June 20, 2008 | J. P. Gownder

  HP's new TouchSmart stands apart from its earlier, limited-release cousin with better features, new software, and a lower price point. Employing an innovative touchscreen interface, the TouchSmart...

• Report The Next-Gen DVD Format War: Still Bloody

  Blu-ray Must Drop Hardware Prices Quickly To Beat HD-DVD

  September 21, 2007 | J. P. Gownder

  Forrester predicted in 2005 that Blu-ray would eventually win a hard-fought victory over HD-DVD in the next-generation DVD format war. Today, Forrester believes that Blu-ray remains in a better...