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The Brand Experience Playbook For 2021
Create A Customer-Obsessed Brand Experience
In the age of the customer, CMOs have a steep hill to climb in building their brands with distracted, empowered customers. In this new era, CMOs must shift from a company-centric approach of...
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Report Brief: Prepare Now For Apple's Giant Leap Into Wearables
Apple Will Regain The Innovator's Crown And Boost The Wearables Market With The iWatch
The wearables market offers marketers a growing opportunity to build relationships with customers. From Disney's successful MagicBand to the Pebble smartwatch's Yelp app, marketers are already...