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• Report Predictions 2014: Mobility And Computing Technologies In The Age Of The Customer

  Six Meta-Trends That Will Influence How You Ensure That Employees Have Access To The Right Technology In 2014 And Beyond

  January 15, 2014 | J. P. Gownder

  In 2013, infrastructure and operations (I&O) professionals saw increased mobility and diversity in the technology that employees could use for their jobs get thrust into the forefront. In 2014, I&O...

• Report How Voice-Controlled Intelligent Agents Can Redefine Computing

  Digital Companions Will Become Intermediaries — And Colleagues

  November 12, 2013 | J. P. Gownder

  Workers are only beginning to dip their toes into voice-controlled computing: According to Telecom And Mobility Workforce Survey, Q2 2013, just over a third of workers with smartphones say they...

• Report Workforce Spotlight: Information Workers Want Keyboards With Their Tablets

  While Keyboards Face Relative Decline, Their Importance To Workforce Computing Remains Steady

  August 15, 2013 | J. P. Gownder

  The value of tablets to workers lies in their hyper-portability: They allow workers to engage in computing scenarios in more places, adding relevance and convenience to the computing experience....

• Report Microsoft's Shrinking Window For Tablets

  Windows 8 Shows Promise, But Its Fifth-Mover Product Strategy Is Late

  November 29, 2011 | J. P. Gownder, Sarah Rotman Epps

  Microsoft faces challenges in the tablet market due to its late entry. While Windows 8 looks like a promising product for tablet computing, its release won't come until sometime next year. Though...

• Report Updated Q3 2010: The Consumer Product Strategist's Guide To Segmentation Analysis

  Don't Leave Segmentation To The Market Research Department Alone

  September 1, 2010 | J. P. Gownder

  Early last year, we introduced consumer product strategy (CPS) pros to the power of segmentation analysis. We found that designing new products, innovating existing products, and messaging their...