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• Report Harness The Potential Of Millennials With Your Workforce Technology Strategy

  Millennial Workers Are Now The Largest Generation In The Workforce And Require A Different Approach

  February 2, 2016 | J. P. Gownder

  The composition of the workforce is changing, as Millennials have recently become the largest generation in the workforce. Alongside that shift comes a change in work styles, a greater level of...

• Report Five Key Truths About Wearables That Every Leader Should Know

  Wearables Are Poised To Change The Marketing Landscape — Is Your Company Ready?

  December 3, 2015 | J. P. Gownder

  Wearables have suffered from excessively positive and negative hype. Currently, the wearables market consists of disparate devices solving a variety of problems and entering the market through a...

• Report Brief: Privacy Concerns Will Shape, Not Stop, Google Glass Adoption

  How You Can Experiment With Glass Today Despite Privacy Concerns

  September 26, 2014 | J. P. Gownder

  Infrastructure and operations (I&O) leaders are already looking at how Google Glass can play a supporting role in their enterprise mobility strategies. Today's pilots cross the spectrum of use...

• Report Brief: Prepare Now For Apple's Giant Leap Into Wearables

  Apple Will Regain The Innovator's Crown And Boost The Wearables Market With The iWatch

  September 8, 2014 | James McQuivey, PhD, J. P. Gownder

  The wearables market offers marketers a growing opportunity to build relationships with customers. From Disney's successful MagicBand to the Pebble smartwatch's Yelp app, marketers are already...

• Report Five Ways To Navigate Privacy Issues In Wearable Computing

  Consider Privacy Up Front When Developing A Wearables Strategy

  August 1, 2014 | J. P. Gownder

  Wearables are gaining popularity in both the consumer and enterprise worlds as they open up new technology-enhanced experiences — but with this ascension comes privacy concerns. For example,...

• Report Building A Fitter Business With Wearable Technology

  How I&O Can Help Boost Corporate Wellness Programs With Wearable Technology

  January 6, 2014 | J. P. Gownder

  Infrastructure and operations (I&O) professionals have navigated the transition from deploying laptops to managing mobile devices like tablets and smartphones — and the next stop will be wearables....

• Report Pricing As A Strategic Competency

  Why Price Needs To Become More Than Just A Number For Product Strategists

  February 13, 2012 | J. P. Gownder

  Price can no longer be just a number for product strategists. Pricing now needs to become a strategic competency that affects every aspect of product strategy, from the business model to the nature...

• Report Microsoft's Shrinking Window For Tablets

  Windows 8 Shows Promise, But Its Fifth-Mover Product Strategy Is Late

  November 29, 2011 | J. P. Gownder, Sarah Rotman Epps

  Microsoft faces challenges in the tablet market due to its late entry. While Windows 8 looks like a promising product for tablet computing, its release won't come until sometime next year. Though...

• Report Brand Loyalty Isn't Enough For Products Anymore

  Product Strategists Must Build Total Product Experiences To Combat Consumers' Declining Brand Loyalty

  October 4, 2011 | J. P. Gownder

  Brand loyalty has long been a critical pillar of product strategy, but its power is in relative decline. Technology and a recessionary economy have threatened the value of brand loyalty, especially...

• Report Appealing To Consumers With Mass-Customized Product Strategies

  Entice Customers Into The Loyalty Cycle

  May 24, 2011 | J. P. Gownder

  While appealing to customer needs is always important in product strategies, it's imperative for mass-customized offerings in particular. Buyers must have the right options available to them — the...

• Report Designing A Mobile Empowered Product Strategy

  An Empowered Report: Applying The IDEA Framework To Smartphone Users

  September 7, 2010 | J. P. Gownder

  Product strategists developing mobile offerings should take inspiration from Forrester's new book Empowered. When designing a mobile product strategy, they should employ a mobile version of the...

• Report Windows 7 Succeeds In Raising Awareness

  But Many Consumers Are Still Uncertain About Upgrading From XP

  March 29, 2010 | Abe Garon, J. P. Gownder

  With its recent launch of Windows 7, Microsoft faces two key challenges: The product must perform well enough to live up to the lasting legacy of Windows XP while at the same time overcoming...

• Report Windows 7 Early Adopters Are Very Satisfied

  A Surprising Number Of Consumers Have Upgraded Their Old PCs

  March 29, 2010 | J. P. Gownder, Abe Garon

  Early adopters drive the initial success of most tech products. Early adopters have now had an opportunity to test-drive Windows 7, Microsoft's latest operating system. Our survey data reveals good...

• Report Mass-Market Appeal Pushes Hybrids Mainstream

  July 14, 2009 | J. P. Gownder, Abe Garon

  A decade ago, the first mass-market hybrid vehicles were sold to consumers in the US. Since then, the market has enjoyed 10 straight years of growth. Spurred on by a growing green movement and...

• Report A Consumer Product Strategy Introduction: What Works In Online Company Forums?

  May 11, 2009 | J. P. Gownder

  In this evaluation of consumer usage of online company forums, consumer product strategists learn why they should create an internal resource to tap consumer insights when refining existing...

• Report Consumers Are Ready To Embrace Touchscreen Electronics

  February 25, 2009 | Abe Garon, J. P. Gownder

  While touchscreen devices are still an emerging technology and an area open to creative expansion, most consumers have used, seen, or own a product that utilizes a touch interface. The prevalence...

• Report Netbooks Are The Third PC Form Factor

  Netbook Strategists Should Position Them As Complements To A Main PC

  January 6, 2009 | J. P. Gownder

  Netbooks are one of the hottest consumer product categories in the consumer technology industry. Consumer product strategists want to know how many consumers are interested in netbooks and whether...

• Report Selling Packaged Software To Consumers

  Consumer Product Strategists Should Push Software Subscriptions More Aggressively

  October 14, 2008 | J. P. Gownder

  Four out of five US households have a PC, but most consumers spend $50 or less each year on software. Free software bundled with new PCs, as well as free and open source software and Web-based...

• Report It's Time For Home Server Solution Packages

  Partnerships Are The Top Priority For Home Server Product Strategists

  September 16, 2008 | J. P. Gownder

  The Windows Home Server market suffered a setback in 2008, harmed by a data corruption bug that took nine months to fix. Overall, the market remains at a very early stage of development: Few...

• Report Home-Based Businesses Represent A Great Opportunity For PC-Related Products

  Target HBBs As A Special Subsegment Of The Consumer Market

  July 28, 2008 | J. P. Gownder

  Consumer product strategists in the PC market — PCs, PC peripherals, and software — are missing out on a fertile market opportunity: the home-based business (HBB) segment. Long ignored or treated...

• Report Benchmark 2008: Tech-Savvy Gen Xers Dominate The Home Worker Segment

  North American Consumer Technographics

  July 23, 2008 | J. P. Gownder

  Twenty-one percent of North American adults work from home today, either as home-based business owners, by telecommuting, or when they take their company laptop home to work after hours. Home...

• Report Benchmark 2008: Putting The Personal Into The PC

  North American Consumer Technographics

  July 23, 2008 | J. P. Gownder

  While personal computer penetration has reached a nearly ubiquitous 86% of US homes, the nature of the PC is changing for consumers. Laptops make up an ever-increasing part of the PC market...

• Report The Dual-Monitor Product Bundling Opportunity

  Product Strategists Should Create Product Bundles To Target Young, Web 2.0-Savvy Consumers

  July 1, 2008 | J. P. Gownder

  Information workers have employed dual-monitor solutions on their desktops for years. Yet consumer product strategists aren't actively marketing dual-monitor product bundles to consumers. They're...

• Report HP's New TouchSmart Strikes A Chord

  The All-In-One Touchscreen PC Embodies An "Age Of Style" Product Strategy

  June 20, 2008 | J. P. Gownder

  HP's new TouchSmart stands apart from its earlier, limited-release cousin with better features, new software, and a lower price point. Employing an innovative touchscreen interface, the TouchSmart...

• Report Home Servers In The Digital Home

  Windows Home Server Will Accelerate Growth Of A New Product Category

  February 1, 2008 | J. P. Gownder

  Consumers' growing digital assets in the form of music, photos, and video will require backup, management, and streaming. In multiple-PC households, complexity has grown, while backup behavior has...