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  • Report Brand Loyalty Isn't Enough For Products Anymore

    Product Strategists Must Build Total Product Experiences To Combat Consumers' Declining Brand Loyalty
    October 4, 2011 | J. P. Gownder

    Brand loyalty has long been a critical pillar of product strategy, but its power is in relative decline. Technology and a recessionary economy have threatened the value of brand loyalty, especially...

  • Report Appealing To Consumers With Mass-Customized Product Strategies

    Entice Customers Into The Loyalty Cycle
    May 24, 2011 | J. P. Gownder

    While appealing to customer needs is always important in product strategies, it's imperative for mass-customized offerings in particular. Buyers must have the right options available to them — the...

  • Report Designing A Mobile Empowered Product Strategy

    An Empowered Report: Applying The IDEA Framework To Smartphone Users
    September 7, 2010 | J. P. Gownder

    Product strategists developing mobile offerings should take inspiration from Forrester's new book Empowered. When designing a mobile product strategy, they should employ a mobile version of the...

  • Report A Consumer Product Strategy Introduction: What Works In Online Company Forums?

    May 11, 2009 | J. P. Gownder

    In this evaluation of consumer usage of online company forums, consumer product strategists learn why they should create an internal resource to tap consumer insights when refining existing...

  • Report Scenario-Engaged Consumers

    Digital Lifestyle Applications Drive PC Value And Usage
    January 26, 2007 | J. P. Gownder

    The price consumers are willing to pay for a new PC continues to decline every year, yet high-value customers do exist. Digital lifestyle scenarios, which bring together hardware, software, and...

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