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  • Report Brief: Privacy Concerns Will Shape, Not Stop, Google Glass Adoption

    How You Can Experiment With Glass Today Despite Privacy Concerns
    September 26, 2014 | J. P. Gownder

    Infrastructure and operations (I&O) leaders are already looking at how Google Glass can play a supporting role in their enterprise mobility strategies. Today's pilots cross the spectrum of use...

  • Report Five Ways To Navigate Privacy Issues In Wearable Computing

    Consider Privacy Up Front When Developing A Wearables Strategy
    August 1, 2014 | J. P. Gownder

    Wearables are gaining popularity in both the consumer and enterprise worlds as they open up new technology-enhanced experiences — but with this ascension comes privacy concerns. For example,...

  • Report Designing A Mobile Empowered Product Strategy

    An Empowered Report: Applying The IDEA Framework To Smartphone Users
    September 7, 2010 | J. P. Gownder

    Product strategists developing mobile offerings should take inspiration from Forrester's new book Empowered. When designing a mobile product strategy, they should employ a mobile version of the...

  • Report Consumers Are Ready To Embrace Touchscreen Electronics

    February 25, 2009 | Abe Garon, J. P. Gownder

    While touchscreen devices are still an emerging technology and an area open to creative expansion, most consumers have used, seen, or own a product that utilizes a touch interface. The prevalence...

  • Report Netbooks Are The Third PC Form Factor

    Netbook Strategists Should Position Them As Complements To A Main PC
    January 6, 2009 | J. P. Gownder

    Netbooks are one of the hottest consumer product categories in the consumer technology industry. Consumer product strategists want to know how many consumers are interested in netbooks and whether...

  • Report The Age Of Style In Consumer PCs

    Visual Design Takes Center Stage In 2007, Explodes By 2012
    June 25, 2007 | J. P. Gownder

    The consumer PC industry is entering the Age of Style, a time in which radical form factor innovations, increased aesthetic diversity, and consumer choice and personalization will determine which...

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