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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report Building A Fitter Business With Wearable Technology

    How I&O Can Help Boost Corporate Wellness Programs With Wearable Technology
    January 6, 2014 | J. P. Gownder

    Infrastructure and operations (I&O) professionals have navigated the transition from deploying laptops to managing mobile devices like tablets and smartphones — and the next stop will be wearables....

  • Report Brand Loyalty Isn't Enough For Products Anymore

    Product Strategists Must Build Total Product Experiences To Combat Consumers' Declining Brand Loyalty
    October 4, 2011 | J. P. Gownder

    Brand loyalty has long been a critical pillar of product strategy, but its power is in relative decline. Technology and a recessionary economy have threatened the value of brand loyalty, especially...

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