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  • J. P. Gownder
  • Consumer Technographics
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  • Report Pricing As A Strategic Competency

    Why Price Needs To Become More Than Just A Number For Product Strategists
    February 13, 2012 | J. P. Gownder

    Price can no longer be just a number for product strategists. Pricing now needs to become a strategic competency that affects every aspect of product strategy, from the business model to the nature...

  • Report Mass-Market Appeal Pushes Hybrids Mainstream

    July 14, 2009 | J. P. Gownder, Abe Garon

    A decade ago, the first mass-market hybrid vehicles were sold to consumers in the US. Since then, the market has enjoyed 10 straight years of growth. Spurred on by a growing green movement and...

  • Report The Age Of Style In Consumer PCs

    Visual Design Takes Center Stage In 2007, Explodes By 2012
    June 25, 2007 | J. P. Gownder

    The consumer PC industry is entering the Age of Style, a time in which radical form factor innovations, increased aesthetic diversity, and consumer choice and personalization will determine which...

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