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  • Report Pricing As A Strategic Competency

    Why Price Needs To Become More Than Just A Number For Product Strategists
    February 13, 2012 | J. P. Gownder

    Price can no longer be just a number for product strategists. Pricing now needs to become a strategic competency that affects every aspect of product strategy, from the business model to the nature...

  • Report How Generations Are Using Their Home PCs, 2007

    January 8, 2008 | J. P. Gownder

    What are consumers using their home PCs for, and how does this differ across generations? We looked at photo, video, music/audio, home productivity, and work-related activities.

  • Report The Next-Gen DVD Format War: Still Bloody

    Blu-ray Must Drop Hardware Prices Quickly To Beat HD-DVD
    September 21, 2007 | J. P. Gownder

    Forrester predicted in 2005 that Blu-ray would eventually win a hard-fought victory over HD-DVD in the next-generation DVD format war. Today, Forrester believes that Blu-ray remains in a better...

  • Report The Multi-HDTV Household Opportunity

    Marketing To Every Room In The House Will Raise Sales
    August 3, 2007 | J. P. Gownder

    Most technology marketers spend a great deal of their time wooing the majority of US households that still don't own a high-definition TV (HDTV). This singular focus is a mistake: Selling second,...

  • Report The Age Of Style In Consumer PCs

    Visual Design Takes Center Stage In 2007, Explodes By 2012
    June 25, 2007 | J. P. Gownder

    The consumer PC industry is entering the Age of Style, a time in which radical form factor innovations, increased aesthetic diversity, and consumer choice and personalization will determine which...

  • Report Gay, Lesbian, And Bisexual Technology Adoption, 2006

    May 11, 2007 | J. P. Gownder

    Although gay, lesbian, and bisexual (GLB) households represent a little more than 3% of all households, as a group they make an ideal segment for tech marketers to sell to -- they have more...

  • Report Gay, Lesbian, And Bisexual Media Consumption And Attitudes Toward Marketing

    May 11, 2007 | J. P. Gownder

    Gay, lesbian, and bisexual (GLB) households are an ideal group for technology marketers, with above-average adoption of most technology devices and activities. But, what is the best way to reach...

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