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The Retail E-Commerce Playbook For 2021
The Art And Science Of Retail eCommerce
Retail eCommerce sales continue to climb, and digital business executives must check all the boxes to ensure that they're not missing either opportunities for direct online sales or ways that...
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Report Brands' Success Relies On Relationships With Retailers
Brands Must Evolve From Suppliers To Partners
August 17, 2020 | Michelle BeesonThe pandemic has magnified the importance of digital commerce strategies. For brands, it is not all about direct-to-consumer (D2C). A significant proportion of most brands' revenue comes via...
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Report Retailers Are Starting To Reap The Rewards Of Omnichannel Commerce
Landscape: The Omnichannel Commerce Playbook
March 26, 2020 | Michelle BeesonBecause customer expectations are so high, digital business professionals are investing heavily in customer-facing and back-end technology to deliver great experiences. This report analyzes...
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Report Evolve Retail Metrics To Measure Omnichannel Performance Effectively
Use Metrics That Spark Action And Shine A Light On Long-Term Business Health
Metrics are a crucial guide for the entire organization about your company's omnichannel progress and what it means to your customer. Most retailer performance dashboards include touchpoint-focused...
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Report Research Overview: Digital Commerce Strategies For Brands
A Guide To How Branded Manufacturers Must Reevaluate Their Digital Commerce Strategy And Opportunity
Should all brands sell directly to customers online? How should brands work with marketplaces? What does this all mean for existing retail partner and distributor relationships? The sales...