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• Report Analytics And Automation Anchor A Future Fit Experience Architecture

  Vision: The Digital Experience Delivery Playbook

  February 12, 2021 | Nick Barber, Allen Bonde

  Creating high-impact, scalable digital experiences is a key milestone to digital transformation. Yet, doing it more efficiently separates winning strategies from the manually intensive....

• Report Assess Your Digital Experience Delivery Maturity

  Assessment: The Digital Experience Delivery Playbook

  December 31, 2020 | Nick Barber, Joe Cicman

  Application development and delivery (AD&D) professionals should assess their maturity in delivering customer-obsessed digital experience (DX) initiatives. But how? Forrester's self-assessment...

• Report The Digital Asset Management Cookbook

  Assemble The Ingredients To Choose And Scale An Enterprise DAM

  June 26, 2020 | Nick Barber

  As brands grapple with an explosion of content to feed their digital channels, they increasingly turn to digital asset management (DAM) systems to manage their rich media. Once the domain primarily...

• Report Now Tech: Agile Content Management Systems, Q1 2020

  Forrester's Overview Of 30 Agile CMS Providers

  February 27, 2020 | Nick Barber, Mark Grannan

  You can embrace Agile content management systems (CMSes) to drive content reuse, create content faster, make your practitioners happier, and ultimately, deliver more personalized experiences. But...

• Report The Agile CMS Cookbook: Tales From The Test Kitchen

  Knowing Your Agile CMS Flavor Profile And Building On Proven Recipes Can Boost Adoption

  February 7, 2020 | Nick Barber, Mark Grannan

  Agile content management systems (CMS) are just over the horizon, bearing promises of content reuse, content insights, faster and more agile content operations, and flexibility across channels....

• Report New Tech: AI Services For Rich Media, Q3 2019

  Forrester's Landscape Overview Of 32 Providers

  September 3, 2019 | Nick Barber

  As companies look to create more personalized customer experiences, they're finding out that their rich media content isn't architected for it. It's missing essential metadata and, in cases relying...

• Report Now Tech: Online Video Platforms For B2B Marketing And Sales, Q2 2019

  Forrester's Overview Of 35 Video Platform Providers

  June 21, 2019 | Laura Ramos, Nick Barber

  You can use online video platforms to create more engaging content, tell more authentic stories, and help sellers to be more human and helpful to buyers. But to realize these benefits, you'll first...

• Report Now Tech: Enterprise Video Platforms For Internal Training And Employee Communications, Q2 2019

  Forrester's Overview Of 28 Providers Of Enterprise Video Platforms For Internal Training And Employee Communications

  June 7, 2019 | Nick Barber, Samuel Stern

  You can use enterprise video platforms (EVPs) to enable on-demand employee training, create more engaging internal communications, and boost sharing of employee-generated content. But to realize...

• Report Forrester Infographic: DAM Software Market Set To Top $1 Billion In 2019

  North America And EMEA Lead DAM User Adoption, With Vendors Prioritizing AI And Integrations Investments

  June 3, 2019 | Nick Barber

  Companies aren't just creating more rich media content; most of them want to deliver it more efficiently too. Three-quarters of global software decision makers have implemented, are planning to...

• Report Financial Services Firms Should Weave Online Video Into Every Customer Journey

  On-Demand Online Video Helps Digital Business Teams Engage, Win, And Serve Customers Efficiently

  April 4, 2019 | Nick Barber

  Global video will make up a huge portion of online traffic in just a few years, but most financial services firms are missing an opportunity to engage customers and prospects with the format. In...

• Report Now Tech: Digital Asset Management For Customer Experience, Q1 2019

  Forrester's Overview Of 33 Digital Asset Management Providers

  March 11, 2019 | Nick Barber

  You can use digital asset management (DAM) to reduce content recreation costs, increase operational efficiency, and improve rights management and compliance. But to realize these benefits, you'll...