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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
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Report Your Brand's Customer Experience Depends On Partner And Customer Understanding
Best Practices For Qualitative And Quantitative Research With And About Partners
B2B2C firms looking to improve the end-customer experience must first understand the current experience — not just of the customers but of the partners who deliver those experiences as well. This...
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Report How B2B2C Companies Can Invest In Their Partners And Boost Everyone's Bottom Lines
Enable Your Partners To Maximize Efficiency And Increase Revenue
B2B2C companies face a difficult challenge: How can they provide reliable, consistently excellent, and on-brand experiences to their end customers when they don't own all of the customer...
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Report How US Companies Improved Their CX Index Scores
As customer expectations have continued to climb, overall Customer Experience Index (CX Index™) scores have continued to stagnate. In the run-up to 2019, a few companies outpaced the pack and made...
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