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• Report Articulate The Value Of B2B Marketing To Make The Case For Investing In Change

  Business Case: The B2B Marketing Playbook

  March 2, 2021 | Lori Wizdo

  Many executives in the C-suite, including CEOs — and the boards to whom they must answer — have never really thought about the value of marketing beyond communications, lead generation, and sales...

• Report Now Tech: B2B Marketing Data Providers, Q1 2021

  Forrester's Overview Of 36 B2B Marketing Data Providers

  January 11, 2021 | Steven Casey

  You can use B2B marketing data providers to create personalized and timely account-centric engagement, improve customer marketing, and achieve true customer obsession. But to realize these...

• Report Unlocking The Power Of Partner Ecosystems Demands Powerful Measurement

  Build A Holistic Set Of Metrics And KPIs That Accurately Reflect Channel Effectiveness

  March 17, 2020 | Jay McBain

  Today's increasingly complex channel environment means once-reliable partner performance measurements such as revenue tiers, profit contribution, certifications, and customer satisfaction surveys...

• Report Cast A Wide Behavioral Data Net To Fuel AI-Powered B2B Marketing

  Pay More Attention To What Your Prospects Do Than What They Say

  October 25, 2019 | Steven Casey

  B2B marketing's AI-powered future is closer than you think. In just a few years, AI has progressed from a promising enabling technology found in a few B2B applications to a staple of modern...

• Report Model The ROI Of B2B Marketing Technology Investments

  September 23, 2019 | Lori Wizdo, Rusty Warner

  B2B marketing technologies promise to grow revenue, streamline marketing operations, and deliver a better customer experience, but B2B marketers often struggle to justify investing in them. Using...