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The B2B Marketing Playbook For 2021
A Guide To Surviving And Thriving In The B2B Marketing Renaissance
Dramatic changes in buyers' behavior, digitally disruptive business models, and fast-paced technology evolution have changed the business landscape to such a great extent that B2B marketing is now...
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Webinar Understanding Ecosystems And The Trifurcating Partner Channel
April 29, 2020 | Jay McBainWe are in the middle of a major transformation of how companies go to market — in fact, 76% of business leaders agree that current business models will be unrecognizable in the next five...
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Webinar Predictions For The Technology Channel In 2019
March 14, 2019 | Jay McBainWe have seen more disruption in the channel in the past 18 months than we saw in the past 37 years combined. Explore six major trends shaping indirect sales channels and strategy over the next...