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The B2B Marketing Playbook For 2021
A Guide To Surviving And Thriving In The B2B Marketing Renaissance
Dramatic changes in buyers' behavior, digitally disruptive business models, and fast-paced technology evolution have changed the business landscape to such a great extent that B2B marketing is now...
Charts & Figures
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An ROI Model Leveraging Forrester's Total Economic Impact™ (TEI) Framework
September 23, 2019
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Many Roles Contribute To The Business Case
September 23, 2019
Search Results
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Report Model The ROI Of B2B Marketing Technology Investments
B2B marketing technologies promise to grow revenue, streamline marketing operations, and deliver a better customer experience, but B2B marketers often struggle to justify investing in them. Using...