Search Results

• 

  Webinar Banking Predictions 2021

  December 16, 2020 | Oliwia Berdak, Alyson Clarke, Jost Hoppermann

  COVID-19 has brought uncertainty to banking and reduced profitability. 2021 will see consolidation and lower appetites for risk. Many banks, traditional and digital, will bite the dust or emerge...

• 

  Webinar AI And Automation Will Shape The Agency Of The Future

  December 10, 2020 | Jay Pattisall, J. P. Gownder

  Agencies are introducing technologies that reshape how they work: AI and intelligent automation in particular turbocharge agencies’ ability to enhance and scale creative production and to...

• 

  Webinar CMO Predictions 2021

  What The Best CMOs Will Do In 2021

  December 8, 2020 | Shar VanBoskirk

  Brace yourself. 2021 will be a rocky follower to roaring 2020. Expect another year of reduced media expenditures, scanty teams, lean tech and agency partner networks, and the continued vacancy of...

• 

  Webinar How To Build New Digital Products

  October 20, 2020 | Nigel Fenwick, Jeff Lash

  For companies looking to expand revenue through digital capabilities, adding new digital products can seem like an easy option. But building new digital products is fundamentally different from...

• 

  Webinar Drive Revenue With New Digital Products

  Using The Forrester Wave™

  July 15, 2020 | Nigel Fenwick

  "The Forrester Wave™: Digital Product Development Services, Q2 2020" highlights the services firms working with clients to bring new digital products to market. In this webinar, Nigel Fenwick...

• Report Differentiate Your Business With Digital

  The Executive Overview Of The Digital Business Playbook

  February 12, 2020 | Martin Gill

  To compete in the age of the customer, your firm must become a digital business. As a digital business leader, it's your job to shape how. You must enhance your digital customer experience while...

• 

  Webinar Predictions 2020: Insurance

  February 4, 2020 | Ellen Carney, Jeffery Williams

  A potential recession, lackluster customer experience results, and threats from big tech are on insurance executives' minds. This webinar outlines Forrester’s key industry predictions that...

• Report Build The Business Case For Your Digital Investments

  The Business Case Report In The Digital Business Playbook

  January 30, 2020 | Dan Bieler

  You can only improve what you can measure. Businesses must be able to calculate the return on digital investments to justify them. But calculating a precise ROI for digital transformation at the...

• 

  Webinar Predictions 2020: Wealth Management

  January 28, 2020 | Oliwia Berdak, Vijay Raghavan

  Wealth and asset management is in flux, with regulatory pressure, the rise of passive funds, an influx of fintech such as robo-advisors, and low bond yields challenging revenues of many incumbent...

• Report Apply Cultural Patterns From Leading Digital Innovators

  Advanced Level: Culture Practices For Digital Business

  October 4, 2019 | Jacob Morgan, Alyson Clarke, Michelle Beeson

  Cultural alignment is a huge enabler of change — when done well, it greases the skids; when poorly executed, it can stop transformation dead in its tracks. Digitally innovative firms are...

• Report The Rise Of The Agile Employee: Develop And Evolve Agile Skills

  Advanced Level: Talent Practices For Digital Business

  July 23, 2019 | Alyson Clarke, Mike Chirokas

  Advanced digital businesses are evolving their business models and embracing new tech. And digital business leaders know that in the future of work, the skills and talent they need to execute on...

• Report Kick-Start Your Digital Business Strategy

  Beginner Level: Strategy Practices For Digital Business

  June 25, 2019 | Jacob Morgan, Oliwia Berdak

  The digital business landscape is in constant flux: As a digital business leader, it's vital that your strategic plan be just as dynamic as your customers and your competitors. This report is part...

• Report Best-In-Class Digital Leaders Embrace These Four Guidelines

  Advanced Level: Strategy Practices For Digital Business

  June 25, 2019 | Sucharita Kodali

  Digital leaders do several specific things to drive change while remaining market leaders in their domains: They embrace and empower their ecosystems, have extensive customer listening programs,...

• Report Gauge Your Digital Business Maturity

  The Assessment Report In The Digital Business Playbook

  June 3, 2019 | Ted Schadler, Pascal Matzke, Martin Gill

  Digital business transformation is a journey, not a destination. And every journey has a starting point. This report guides digital business leaders through Forrester's digital business maturity...

• Report Build An Adaptable Organization Structure To Accelerate Digital Business

  Intermediate Level: Structure Practices For Digital Business

  April 5, 2019 | Jacob Morgan

  Digital leaders often ask Forrester, "What's the perfect organizational structure?" There isn't one. While any organizational choice is a tradeoff of efficiency, control, localization, and speed, a...

• Report Embrace Next-Generation Digital Organization Structures

  Advanced Level: Structure Practices For Digital Business

  February 7, 2019 | Martin Gill, Jacob Morgan

  Digital innovators embrace new organizational structures. Cross-functional working is a given, but innovators go further, democratizing trust in the outside world in return for speed, inspiration,...

• 

  Webinar Can You Hear Me Now? It's Time For Brands To Cross The Voice Frontier

  January 23, 2019 | Dipanjan Chatterjee

  Voice is poised to bring about a massive pivot in the digital transformation of brands. Just as brands got used to consumers experiencing them by furiously tapping and poking at their devices, we...