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  • Report How To Establish A CX Measurement Program

    Beginner Level: Measurement Practices For CX Transformation
    February 25, 2021 | Faith Adams, Maxie Schmidt-Subramanian

    Customer experience (CX) transformation requires companies to quantify experience quality and its link to the organization's overall metrics. To do this, CX leaders must establish robust...

  • Report Elevate And Scale Your CX Measurement Program

    Intermediate Level: Measurement Practices For CX Transformation
    February 25, 2021 | Maxie Schmidt-Subramanian

    Once customer experience (CX) pros have established a program for measuring CX in one area of their organization, they are ready to move the measurement program to the intermediate level. This...

  • Report Now Tech: Voice-Of-The-Customer (VoC) Vendors, Q1 2021

    Forrester's Overview Of 39 VoC Providers
    February 19, 2021 | Faith Adams

    You can use voice-of-the-customer (VoC) tools to collect and analyze customer feedback and data, socialize the information, inform customer experience (CX) improvements, and track the results of...

  • Report How To Build Your Voice-Of-The-Customer (VoC) Program

    February 18, 2021 | Faith Adams

    Voice-of-the-customer (VoC) programs require structure and follow-through to be effective at driving customer experience (CX) improvements. CX pros need to know how good their programs are, how...

  • Forum Summit Asia Pacific

    The must-attend event for B2B & B2C marketing and CX leaders
    September 1, 2020 | Live Virtual Experience | Frederic Giron

    The combined power of Forrester and SiriusDecisions has unleashed a new energy into the products and services available to both the B2B and B2C community. By harnessing this energy, we are bringing...

  • Report Q&A: Defining "Customer" At B2B2C Companies

    Insights From A CX North America Panel Discussion
    August 11, 2020 | Judy Weader, Sam Karpinski

    B2B2C companies deliver value to multiple types of customers (including partners — the first "B" — and end consumers), which can make it difficult for them to know the types of customers on which...

  • Report Enterprises Must Have One VoC Program, Not Many

    Why Enabling A Cross-Channel View Is Critical To CX Transformation
    July 13, 2020 | Faith Adams

    As customers cross multiple channels and lines of business while engaging with a brand, the ability to visualize and understand their journeys often eludes companies. This happens when companies...

  • Webinar Connect Your VoC Data Dots To Achieve CX Success

    June 29, 2020 | Faith Adams

    Customers often cross multiple channels or lines of business as they engage with a brand, but the ability to visualize and understand the experience that customers went through continues to be a...

  • Report Seven Best Practices For Using Video Feedback In Your VoC Program

    June 22, 2020 | Faith Adams

    VoC programs continue to encounter challenges when it comes to engaging stakeholders and driving action. Despite having access to many potentially helpful capabilities in their technology...

  • Report The Forrester Wave™: Journey Mapping Platforms, Q2 2020

    The Eight Providers That Matter Most And How They Stack Up
    June 15, 2020 | Joana de Quintanilha

    In our 26-criterion evaluation of journey mapping providers, we identified the eight most significant ones — CustomersFirst Now, cx/omni, Decooda International, More than Metrics, MURAL, Strativity...

  • Report CX Professionals Must Collaborate With Customer Service Leaders

    Why Collaboration Is Critical To Achieve A State-Of-The-Art VoC Program And CX Success
    May 8, 2020 | Faith Adams

    The difference between customer experience and customer service is confusing to many firms. This leads to a lack of clarity over the true ownership of CX and blurred lines between CX professionals...

  • Forum CX Sydney

    The Time Is Now: Lead With Experience
    April 30, 2020 | Virtual Event | Michael Barnes

    CX and marketing exist to win, serve, and retain customers. But silos and miscommunication keep this power duo from reaching their full potential. For this reason, we’ve made collaboration...

  • Webinar CFM And VoC Platforms: How To Select The Right Vendor For Your Program

    February 26, 2020 | Faith Adams

    There is no one-size-fits-all when it comes to voice of the customer (VoC) vendors. Because of this, customer experience (CX) leaders must navigate a sometimes complex and confusing shopping...

  • Report Forrester's Top Customer Experience Research Findings Of 2019

    Forrester's customer experience (CX) research team published more than 100 reports in 2019. In this review, we pull our most important CX findings — across a range of topics — out of those reports...

  • Report The Forrester Wave™: Customer Feedback Management Platforms, Q1 2020

    The 10 Providers That Matter Most And How They Stack Up
    February 11, 2020 | Faith Adams

    In our 40-criterion evaluation of customer feedback management (CFM) providers, we identified the 10 most significant ones — Clarabridge, Concentrix, Confirmit, InMoment, MaritzCX, Medallia, NICE,...

  • Report Now Tech: Voice-Of-The-Customer (VoC) Vendors, Q1 2020

    Forrester's Overview Of 36 VoC Providers
    February 3, 2020 | Faith Adams

    You can use voice-of-the-customer (VoC) tools to collect and analyze customer feedback, socialize feedback, inform customer experience (CX) improvements, and track the results of these improvements...

  • Webinar Humanize Feedback To Drive VoC Action

    December 19, 2019 | Faith Adams

    Driving engagement and action in voice-of-the-customer (VoC) programs is hard. Because of this — and despite investments in people and technology — VoC programs don’t deliver...

  • Report Humanize Feedback To Drive VoC Engagement And Action

    How Embracing Other Forms Of Feedback Solves Challenges And Innovates Your VoC Program
    December 3, 2019 | Faith Adams

    Companies continue to invest in VoC technologies but don't make the most of these investments by adopting capabilities that improve and innovate their VoC programs. These programs struggle with...

  • Report The Top Five Best Practices Of Closing The Customer Feedback Loop, 2019

    November 26, 2019 | Faith Adams

    Most voice-of-the-customer (VoC) programs leverage VoC technologies to some degree. However, many programs don't take advantage of their solution's ability to create a formal process for closing...

  • Forum CX Europe 2019

    Change The Game: Leading Radical CX Innovation
    November 14, 2019 | Joana de Quintanilha

    First, the good news. Customer experience (CX) leaders have successfully elevated and transformed the practice of CX over the past decade. We’ve become more professional, more analytical, and...

  • Report Keys To Implementing A B2B Customer Experience Program

    Lessons Learned From The B2B Track Session At CX NYC
    July 24, 2019 | TJ Keitt, Judy Weader

    Customer experience (CX) professionals at B2B companies have expressed a desire to learn more about how to create or improve upon their programs. This report shares highlights from the speakers at...

  • Webinar Make The Most Of Your VoC Technology Investments

    July 2, 2019 | Faith Adams

    Customer experience (CX) pros continue to invest in technologies to propel their voice of the customer (VoC) efforts forward — but the market has become quite crowded, making it cloudy for...

  • Report How To Transition Your Voice-Of-The-Customer Vendor

    Take Control Of Your VoC Program To Drive Change And Action
    June 20, 2019 | Faith Adams

    CX pros often feel trapped by their voice-of-the-customer (VoC) vendor — even when the vendor falls short on meeting basic expectations. That's because the complexity associated with switching...

  • Report The Forrester Wave™: Digital Voice-Of-The-Customer Specialist Platforms, Q2 2019

    The Five Providers That Matter Most And How They Stack Up
    May 20, 2019 | Faith Adams

    In our 26-criterion evaluation of digital voice-of-the-customer (VoC) specialists, we identified the five most significant ones — ForeSee (a Verint company), iperceptions, OpinionLab (a Verint...