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  • Customer Experience
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  • Vasupradha Srinivasan

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ForresterNow

FORRESTERNOW

As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report Customer Service Shines Through The Crisis

    How Top Firms In Asia Pacific Differentiated With Customer Service For Better Customer Experiences
    January 19, 2021 | Amit Bhatia, Vasupradha Srinivasan

    As businesses coped with a string of crises in 2020, customer service was a crucial part of the response; sometimes, it was the only point of contact for customers in trouble. We interviewed three...

  • Report Predictions 2020: India

    Value-Driven Firms In India Will Win In The Post-Pandemic World
    May 7, 2020 | Amit Bhatia, Arnav Gupta, Satish Meena

    At the start of 2020, business across the globe was humming. Then, COVID-19 blew up around the world — and things changed fast. As the situation evolves, how will Indian firms react? In the...

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