Search Results

• Report Optimize Customer Experience With A Digital Intelligence Business Case

  Business Case: The Digital Intelligence Playbook

  January 3, 2020 | Cinny Little, James McCormick

  Today's digital analytics practices are advancing the ability to take actions on insights about customers' digital behavior. But that's not enough: Customers' expectations continue to change faster...

• Report The State Of Customer Analytics 2019

  Landscape: The Customer Analytics Playbook

  November 5, 2019 | Brandon Purcell, Emily Miller

  In this report, we give customer insights (CI) pros key benchmarks to plan their customer analytics capability. Compared with our 2018 benchmarks, we see firms adopting more analytical techniques...

• Report New Tech: Data Marketplaces, Q3 2019

  Forrester's Landscape Overview Of 21 Providers

  September 30, 2019 | Jennifer Belissent, PhD

  With the data economy booming, data buyers and sellers need a place to meet. A new crop of data marketplaces stands poised to provide that hub to enable data transactions. This report presents an...

• Report Need External Data? Explore The New Data Landscape

  Companion To The Insights Professional's Guide To External Data Sourcing

  April 10, 2019 | Jennifer Belissent, PhD

  The growing number of data providers makes navigating the new data landscape daunting. Data originators, data aggregators, data brokers, curated and self-service marketplaces, and insights service...

• Report Forrester Infographic: Think You're Doing Data Sourcing Right? Think Again

  A Visual Summary Of The Insights Professional's Guide To External Data Sourcing

  April 10, 2019 | Jennifer Belissent, PhD

  Decision makers know they need to be insights driven to create differentiation and competitive advantage. And they know that their own internal data is not enough. In today's competitive...