Search Results

• Report How Empowered Customers Harness The Power Of Mobile

  North American Consumer Technographics®

  September 26, 2017 | Anjali Lai

  Consumers are becoming empowered — and the increasingly complex range of devices that they use fuel this sense of empowerment. The mobile phone, along with subsequent devices like tablets and...

• Report Forrester Data: Mobile, Smartphone, And Tablet Forecast, 2017 To 2022 (Global)

  ForecastView Document

  July 17, 2017 | Satish Meena

  We expect the number of global smartphone subscribers to reach 3.8 billion by 2022, crossing the 50% mark for smartphone penetration by population in 2017 and reaching 66% by 2022. This is up from...

• Report Forrester Data Report: Consumer Wearables Forecast, 2017 To 2022 (US)

  ForecastView Document

  April 13, 2017 | Shaurya Priya

  The consumer wearables market has exploded in recent years, with one in five US online consumers adopting fitness trackers, smartwatches, and other types of devices. We used insights from...

• Report Forrester Data: Consumer Wearables Forecast, 2017 To 2022 (US)

  ForecastView Spreadsheet

  April 13, 2017 | Shaurya Priya

  This forecast, made exclusively available for ForecastView clients, sizes and forecasts the US installed base and ownership of consumer wearable devices. It has details on units sold and sales...

• Report Mobile World Congress Misses An Opportunity To Promote The Data Economy

  But Smart Cities Award Winners Show What's Possible

  April 11, 2017 | Jennifer Belissent, PhD

  This year's Mobile World Congress (MWC) once again broke attendance records — expanding well beyond its telecom origins and evolving into a consumer- and business-oriented digital transformation...

• Report Forrester Data: World Online Population Forecast, 2017 To 2022 (Global)

  ForecastView Spreadsheet

  March 22, 2017 | Shaurya Priya, Sanjeev Kumar

  This forecast, made exclusively available for ForecastView clients, sizes and forecasts the online population globally across five regions and 55 countries. It also sizes and forecasts the mobile...

• Report Forrester Data Report: World Online Population Forecast, 2017 To 2022 (Global)

  Forecastview Document

  March 22, 2017 | Shaurya Priya, Sanjeev Kumar

  This forecast, made exclusively available for Forecastview clients, sizes and forecasts online population globally across five regions and 55 countries. It sizes and forecasts the mobile (mobile...

• Report US Consumers' Morning Mobile Moments

  The Predictive Power Of Early-Morning App Usage

  February 7, 2017 | Juan Salazar

  Our morning routines allow us to set the tone for the rest of the day. Given our proximity to our smartphones and tablets, our behavior on these devices often defines our morning routines. While we...

• Webinar The State Of Consumers And Technology, 2016

  September 12, 2016 | Gina Fleming

  US consumers are constantly connected, their reliance on and comfort with technology keeps increasing, and they expect companies to deliver meaningful experiences through technology. Join us in...

• Report No Wearables Explosion, But They Will Still Double In Sales

  ForecastView Document

  August 18, 2016 | Susan Wu

  In March 2016, Forrester published its first US consumer wearables forecast. This forecast tracks the consumer wearables installed base and device ownership. It also includes details on units sold...

• Report Forrester Data Mobile, Smartphone, And Tablet Forecast, 2016 To 2021 (Western Europe)

  ForecastView Spreadsheet

  July 5, 2016 | Satish Meena

  Part of our global mobile, smartphone, and tablet adoption forecast, this forecast details mobile subscriptions and mobile subscribers (people) for 16 countries in Western Europe. It also includes...

• Report Forrester Data Mobile, Smartphone, And Tablet Forecast, 2016 To 2021 (US)

  ForecastView Spreadsheet

  July 5, 2016 | Satish Meena

  Part of our global mobile, smartphone, and tablet adoption forecast, this forecast details mobile subscriptions and mobile subscribers (people) in the US. It also includes smartphone installed...

• Report Forrester Data Mobile, Smartphone, And Tablet Forecast 2016 To 2021 (Global)

  ForecastView Spreadsheet

  June 28, 2016 | Satish Meena, Michael O'Grady

  The number of smartphone subscribers surpassed feature phone subscribers in 2014, and by 2021, we expect over 88% of total mobile handset subscribers to use smartphones as their primary phones. The...

• Report Mobile Messaging Fails Customers Today

  A Technographics® 360 Report: Using Behavioral Tracking And Survey Data

  May 23, 2016 | Nicole Dvorak, Julie Ask

  Despite preceding most mobile technologies, mobile messaging is evolving rapidly. Simple text messages may seem obsolete, but combined with contextual data, they provide a new opportunity for...

• Report The Uptake And Engagement Of Social Mobile Apps In The US And The UK

  A Technographics® 360 Report: Comparing Social Networking, Messaging, Email, And Digital Video/Voice Apps

  May 13, 2016 | Nicole Dvorak

  Even though smartphone owners spend more and more time using their devices, smartphones remain primarily networking and communication tools. We used Forrester's Mobile Audience Data to review the...

• 

  Webinar Wearables: A New Era Of Mobile Innovation?

  ForecastView® And Consumer Technographics®

  April 27, 2016 | Susan Wu, Anjali Lai

  Wearable devices came to market with much anticipation and speculation. How have consumers received wearable technology, and where is adoption headed over the next five years? In this webinar, we...

• Report Brief: Use Mobile Gaming Analytics To Improve Your Digital Marketing

  Chinese Firms Leverage Mobile Games To Increase The Effectiveness Of Their Marketing Performance

  March 24, 2016 | Gene Cao

  Chinese firms wanting to better engage the online population of hyperconnected consumers are beginning to look to mobile gaming — which has become the most common group of applications that these...

• 

  Webinar Key To Mastering Mobile Moments: Identifying Mobile Pathways

  January 6, 2016 | Nicole Dvorak, Ted Schadler, Jennifer Wise

  It's your customers' mobile world — you just have to live in it. With 70% of US adults spending almost two hours per day on their tiny screens, it's time to understand how they interact on...

• Report Forrester Research Mobile And Smartphone Adoption Forecast, 2015 To 2020 (US)

  ForecastView Spreadsheet

  December 23, 2015 | Satish Meena

  Part of our global mobile and smartphone adoption forecast, this forecast details mobile subscriptions and mobile subscribers (people) in the US. It also includes smartphone installed base and...

• Report Forrester Research Mobile And Smartphone Adoption Forecast, 2015 To 2020 (Western Europe)

  ForecastView Spreadsheet

  December 23, 2015 | Satish Meena

  Part of our global mobile and smartphone adoption forecast, this forecast details mobile subscriptions and mobile subscribers (people) for 16 countries in Western Europe. It also includes...

• Report Brief: Track And Target Your Mobile Customers

  Five Ways To Improve Mobile Customer Recognition In China

  December 22, 2015 | Gene Cao

  Customer insights (CI) and marketing pros in China struggle to optimize customer ad targeting on mobile platforms because they cannot use existing third-party cookie approaches for in-app mobile...

• Webinar Consumers' Perspectives On Emerging Technologies In Healthcare: A Technographics® Quarterly Data Flash

  Consumer Technographics® And Business Technographics®

  November 19, 2015 | Elizabeth Velasquez

  Enterprises that thrive in today's age of the customer are customer-obsessed and rely on knowledge of, and engagement with, customers to drive decision-making. Forrester's Consumer Technographics...

• Report Master Your Customers' Mobile Pathways

  How High Is Your Direct Engagement? Are Your Customers More Likely To Stop Along The Way?

  November 3, 2015 | Nicole Dvorak, Ted Schadler, Jennifer Wise

  Some 70 million Americans spend more time online on their smartphones than on any other device. It's been hard to know how your customers find their way to and from your mobile moments. Until now....

• Report Forrester Research World Online Population Forecast, 2015 To 2020 (Global)

  ForecastView Spreadsheet

  October 7, 2015 | Vishal Varshney, Vikram Sehgal

  The emergence of smartphones has significantly impacted the Internet access landscape around the world. In developed countries, mobile online penetration is quickly catching up as existing online...

• Report UK Online Consumers' Perspectives On Wearables: An Update

  A Technographics® 360 Report: Using Survey, Qualitative, And Social Listening Data

  October 7, 2015 | Anjali Lai

  With a flood of recent product launches and media coverage, wearable technology has made a splash among mainstream consumers. However, while the devices are signaling a wave of behavioral change...