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• Report Assess Your Digital Insurance Capabilities

  Assessment: The Digital Insurance Strategy Playbook

  April 9, 2021 | Jeffery Williams

  For insurers, the competitive landscape continues to intensify as smartphone-enabled insurtechs and ecosystem orchestrators exploit the empowered consumer's demand for digital interactions. To keep...

• Report The State Of Chat In Retail, 2021

  Consumers Use Chat For Customer Support, Including Prepurchase Support, But Not For Commerce

  March 23, 2021 | Julie Ask, Nicole Murgia

  As consumers increasingly opt to engage with retailers and brands via chat, firms must ensure that customer experiences are efficient, effective, and effortless. Digital business pros have used...

• Report Moments: Maturity Framework 2021

  Leverage The Learnings Of Pioneers To Evolve Your Mobile Messaging Tactics And Capabilities

  March 18, 2021 | Julie Ask

  Future experiences will be rightsized, contextual, and pushed out to consumers in their specific moments of need. Today's well-executed mobile messages most closely resemble future experiences. And...

• Report The Forrester Retail Quarterly Earnings Review, Q3 2020

  Highlights From 27 Retail Q3 2020 Earnings Call Transcripts

  March 8, 2021 | Fiona Swerdlow, Madeline Cyr

  As consumers demand more than ever from the retail experience, retailers and brands are investing to rethink and reinvent those experiences. The Forrester Retail Quarterly Earnings Review for Q3...

• Report Research Overview: Tech Titans In Healthcare, Banking, And Retail

  A Guide To Forrester's Research On The Tech Titans

  February 23, 2021 | Alyson Clarke, Arielle Trzcinski

  The "tech titans" — Amazon, Apple, Facebook, and Google — are expanding into the healthcare, banking, and retail sectors. They will look to further reorient customer expectations as they take on...

• Report Anticipatory Experiences: The Challenges

  Anticipating Customers' Needs And Serving Them Proactively In Their Moments Is Extremely Difficult

  January 20, 2021 | Julie Ask

  Businesses believe they can deliver value to their customers and differentiate from their competition by anticipating customers' needs and acting on that information. Both aspects — anticipating...

• Report Betting On Bots For Grocery E-Commerce

  What You Need To Know About Automated Microfulfillment Solutions For Grocery E-Commerce

  December 28, 2020 | Scott Compton

  Grocery store operations and digital execs are evaluating and investing in innovative, automated technology to scale to growing consumer demand for fast fulfillment options of online orders. In...

• Report Now Tech: Integrated Business Planning, Q4 2020

  Forrester's Overview Of 21 Integrated Business Planning Providers

  December 23, 2020 | George Lawrie

  You can use integrated business planning (IBP) to align strategic, operational, and financial plans to improve business performance, drive superior customer service from the same fixed and working...

• Report Learn From — Don't Fear — The Tech Titans To Prepare For The Future Of Banking

  December 17, 2020 | Alyson Clarke

  The tech titans — Amazon, Apple, Facebook, and Google — have been dabbling in financial services for years, and they continue to push into many aspects of banking and payments. This report looks at...

• Report Case Study: SBI Card Transformed Digital Customer Service With Targeted Automation

  December 14, 2020 | Vasupradha Srinivasan, Arnav Gupta

  Leading Indian credit card and financial services provider SBI Card transformed its end customer experience (CX) with targeted AI and automation initiatives. SBI Card put together a mix of...

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  Webinar Where The Grocery Industry Goes Next: Digital Transformation And Store Operations (Part 1 of 2)

  October 23, 2020 | Fiona Swerdlow, Sucharita Kodali, Emily Pfeiffer

  Forrester’s analysts present a series of overviews, panels, and discussions on the solutions, tactics, and technologies shaping the grocery industry, both in stores and online. This webinar...

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  Webinar Where The Grocery Industry Goes Next: Marketing And E-Commerce (Part 2 of 2)

  October 23, 2020 | Fiona Swerdlow, Sucharita Kodali, Xiaofeng Wang

  Forrester’s analysts present a series of overviews, panels, and discussions on the solutions, tactics, and technologies shaping the grocery industry, both in stores and online. This webinar...

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  Webinar What's Hot And What's Not In Wealth Management Tech For 2020

  October 14, 2020 | Vijay Raghavan

  In the highly competitive world of wealth management, financial services must invest in tech initiatives that will differentiate them, drive revenue growth, and keep their customers and financial...

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  Webinar Industry Lens: Tech Titans In Banking

  September 25, 2020 | Fiona Swerdlow, Alyson Clarke

  Join Forrester principal analyst Alyson Clarke for the second in our three-part "Industry Lens: Tech Titans" webinar series. Episode 2 focuses on how tech titans such as Apple, Google, and others...

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  Webinar Forrester's 2020 Moments Map: How To Make Smart Digital Experience Channel Choices

  September 22, 2020 | Julie Ask, Erin Sellers

  In 2020, consumers are more connected than ever across multiple devices, platforms, and channels. However, brands lack the insight into how their customers connect with and use digital experiences,...

• Report The State Of Voice Assistants In Financial Services, 2020

  Financial Services Firms Are Experimenting With Voice Experiences But Lag Behind Other Industries On Customer Adoption

  September 3, 2020 | Aurelie L'Hostis, Peter Wannemacher, Luis Deya

  The hype surrounding voice assistants remains high, but digital teams in financial services firms should remain wary of any push to roll out voice faster than their customers want or their systems...

• Report The Forrester Retail Quarterly Earnings Review, Q1 2020

  Highlights From 24 Retail Q1 2020 Earnings Call Transcripts

  August 18, 2020 | Fiona Swerdlow, Madeline Cyr

  As consumers demand more than ever from the retail experience, retailers and brands are investing to rethink and reinvent those experiences. The Forrester Retail Quarterly Earnings Review...

• Report Guide: How To Craft A Mobile Notifications Strategy

  Start Creating Your Mobile Notifications Strategy With These 10 Steps

  August 7, 2020 | Julie Ask, Angelina Gennis, Andrew Hogan

  When designing mobile notifications, product owners should pursue a methodical approach that begins with the POST methodology and involves a holistic customer and user experience strategy. This...

• Report The State Of Chatbots In Financial Services

  Most Consumers Are Neither Interested Nor Comfortable Using Chatbots For Financial Activities

  August 5, 2020 | Aurelie L'Hostis, Peter Wannemacher, Luis Deya

  The hype surrounding chatbots remains high and COVID-19 has put pressure on customer service teams, but digital teams in financial services firms should remain wary of any push to roll out chatbots...

• Report The Future Of Banking Is Built On Trust

  Vision: The Digital Banking Strategy Playbook

  July 29, 2020 | Jacob Morgan, Alyson Clarke

  The economics of the next decade will challenge banks. COVID-19 has shifted the focus but will not dominate the future narrative. Leading banks are pivoting and rebooting their strategy —...

• Report The Forrester Tech Tide™: Financial Well-Being, Q3 2020

  Eighteen Technologies Underpin Financial Well-Being Programs

  July 27, 2020 | Aurelie L'Hostis

  Putting financial well-being at the core of their strategy is critical to financial services firms' ability to win, serve, and retain customers. To develop their financial well-being program,...

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  Webinar How To Use Forrester's Moments Index To Prioritize Investments In Your Digital Experience Portfolio

  May 14, 2020 | Julie Ask, Angelina Gennis

  Brands must take a methodical, quantified approach to understand how their customers use, and prefer to use, their services on a host of devices, platforms, and channels. That analysis is the...

• Report The Top Retail Technology Investments In 2020

  Retail And Brand Professionals Share Their Priorities For Tech-Driven Commerce Initiatives In The Coming Year

  May 11, 2020 | Brendan Witcher

  In January and February 2020, we interviewed more than 60 retail and brand professionals from over 50 companies to understand which technology initiatives they are investing in this year. This...

• Report The Forrester Retail Quarterly Earnings Review, Q4 2019

  Highlights From 25 Retail Q4 2019 Earnings Call Transcripts

  May 7, 2020 | Fiona Swerdlow, Madeline Cyr

  As today's empowered consumers demand more than ever before of the retail experience, leading retailers and brands are investing to rethink and reinvent their customers' cross-touchpoint...

• Report Audio: The Long-Term Impact Of Emerging Technology On CPG

  April 30, 2020 | Brian Hopkins, George Lawrie

  In an era of low growth and new tech-enabled business models, consumer packaged goods (CPG) firms face three key problems: solving for last mile; emerging markets; and product personalization....