Search Results

• Report Six Common Pitfalls On Hong Kong Mobile Banking Apps And How To Fix Them

  Learn From Industry Best Practices How To Avoid These Mistakes

  August 28, 2019 | Meng Liu

  Forrester recently concluded its Forrester Wave™ evaluation of mobile banking apps in Hong Kong, which assessed the functionality and user experience (UX) of the mobile banking apps of five large...

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  Webinar Mobile Notifications: Anticipating Your Customers' Needs And Evolving To Conversations (Advanced)

  August 27, 2019 | Julie Ask

  Consumers want convenience — and ultimately neither conversations with your chatbots nor your notifications provide it. Consumers want you to anticipate their needs and act on their...

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  Webinar Mobile Notifications: Tuning Your Operations To Improve Results (Intermediate)

  August 22, 2019 | Julie Ask

  Forrester believes that notifications provide a North Star for the evolution of digital experiences. Digital business professionals' commitment to notifications now will pull firms forward in their...

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  Webinar Mobile Notifications: Just Getting Started (Beginner)

  August 19, 2019 | Julie Ask

  Digital and mobile experiences are evolving, and mobile is leading customer expectations. Forrester believes that future digital or mobile experiences will assemble content or services dynamically,...

• Report The Top Retail Technology Investments In 2019

  Retailers Must Distinguish Hot From Hype In Tech Investments

  July 9, 2019 | Brendan Witcher

  We interviewed more than 40 industry professionals to understand the areas of retail initiatives they are investing in this year. This report gives digital business professionals insights into...

• Report Video: Drive Deposits By Helping Your Customers Save

  July 9, 2019 | Alyson Clarke, Aurelie L'Hostis

  Driving deposits is a key priority for many banks and credit unions. Attracting deposits isn't only about interest rates, it's also about helping customers save. But saving is hard — your...

• Report Simplify Insurance Customer Journeys By Improving Search

  Digital Feature Fix: Use Search To Help Digital Insurance Customers Navigate And Take Action

  June 24, 2019 | Jennifer Wise, Jeffery Williams, August du Pont

  Our Forrester Industry Wave™ evaluations of insurance sites and apps often reveal that these sites miss key content, features, or functions that customers need to complete their goals. A common...

• Report Forrester Infographic: Digital Execs Need To Expand Their Recruiting Funnel

  June 18, 2019 | Alyson Clarke, Mike Chirokas

  Digital executives tell us that finding the right people with the right skills is one of their biggest challenges. But given their current priorities around analytics, data, and digital experience,...

• Report Digital Feature Fixes: Take Concrete Steps To Improve Your Digital Banking Capabilities

  Learn From The Best Digital Experiences In The Industry

  June 12, 2019 | Alyson Clarke, Aurelie L'Hostis, Peter Wannemacher

  Building great digital banking experiences isn't easy. Some digital banking teams have made preventable mistakes that make digital touchpoints less effective or harder to use than they can be....

• Report Educate Customers To Help Them Make More Confident Banking Decisions

  Digital Feature Fix: Help Prospects Understand How Banking Products Work

  May 23, 2019 | Alyson Clarke

  Most consumers need and want help to understand products and make better financial decisions. Educational tools can engage prospects and further their relationship with the brand. Banks and credit...

• Report Video: T-Mobile MONEY Checking Account Opening Review

  Watch Our Video On Opening A T-Mobile MONEY Checking Account

  May 1, 2019 | Alyson Clarke, Andrew Hogan

  T-Mobile has entered retail banking in the US, launching the T-Mobile MONEY checking account. We opened an account to understand how T-Mobile helps customers through the purchase journey. This...