Featured content
FORRESTERNOW
As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
Charts & Figures
-
-
-
Businesses Lack The Staff They Need To Create Strategy And Execute
January 20, 2021
Search Results
-
Webinar The State of Chat In Retail: The Current And Future States
Tuesday, February 23, 2021, 2:00 p.m.-3:00 p.m. Eastern time (19:00-20:00 GMT) | Julie Ask, Nicole Murgia, Hailey ColinConsumers are increasingly comfortable engaging with brands on mobile platforms, yet many chat experiences don't support modern interactions such as e-commerce. In our evaluation of 114 top brands,...
-
Webinar The State Of SMB Banking, 2021
Thursday, February 11, 2021, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Aurelie L'HostisSmall and medium-size businesses (SMBs) remain underserved by traditional financial services providers. Many have been severely hit by the COVID-19 pandemic crisis and need to build resilience to...
-
Webinar Holiday 2020 Recap: Insights And Lessons
Tuesday, February 2, 2021, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Fiona Swerdlow, Sucharita Kodali, Kristopher ArcandJoin Forrester analysts Sucharita Kodali, Kristopher Arcand, and Fiona Swerdlow for a recap of the 2020 holiday season. In this webinar, we review insights about the season to inform your planning...
-
Report Anticipatory Experiences: The Challenges
Anticipating Customers' Needs And Serving Them Proactively In Their Moments Is Extremely Difficult
January 20, 2021 | Julie AskBusinesses believe they can deliver value to their customers and differentiate from their competition by anticipating customers' needs and acting on that information. Both aspects — anticipating...
-
Report US Online Grocery Snapshot: Q1 2021
IRI Data Shows How The Pandemic Has Shaped Online Grocery
January 20, 2021 | Sucharita KodaliDigital business retail pros generally agree that the pandemic has driven rapid growth in online grocery sales. Data from IRI confirms that shift — but it's still unclear how much of that behavior...
-
Report Use Popular Third-Party Messaging Platforms For Customer Service
How To Borrow Moments To Serve Your Customers Where They Already Are
Customer service organizations are adapting to increasingly social and connected consumers seeking service in their preferred channel. Consumers have embraced platforms like Apple Business Chat...
-
Report Five Practices To Succeed With Your Retail E-Commerce Strategy
Processes: The Retail E-Commerce Playbook
January 15, 2021 | Sucharita KodaliRetail e-commerce has well over two decades of experience under its belt, so digital retail businesses at all maturity stages have a fairly established set of best practices to follow. This report...
-
Report How To Monetize Open Finance And Platform Business Models
Business Case: The Digital Banking Strategy Playbook
January 14, 2021 | Jacob MorganFinancial services executives have more go-to-market options available than ever before for their firm's products and services — thanks to open banking and platform business models. But how do you...
-
Webinar Wealth Management Predictions 2021
Firms Embrace Digital To Thrive
We will remember 2020 for COVID-19: The pandemic permanently changed the ways customers seek advice and how financial advisors dispense it. As the lockdown began, consumers did not have access to a...
-
Webinar Insurance Predictions 2021
Insurers Find Opportunity Amid Chaos
We are a world in recovery heading into 2021. Insurers will need to contend with an unpredictable virus and its economic consequences, dramatic climate events, and the aftermath of a polarizing US...
-
Report Gauge Your B2B E-Commerce Digital Maturity
Assessment: The B2B E-Commerce Playbook
January 8, 2021 | Joe CicmanAs B2B C-suites increasingly demand that their companies accelerate their digital transformation, digital business professionals face more pressure to show progress and benchmark their maturity....
-
Report The Future Of Commerce Technology: Commerce Platforms End With An Ecosystem On FIRE
Digital Acceleration Demands That Businesses Evolve Their Architecture To Survive
January 5, 2021 | Emily PfeifferCommerce is no longer the core technical function within increasingly complex commerce tech stacks. As this landscape shifts, the new dual cores instead center around experience and operations....
-
Report The Five Key Success Factors Of Every Digital Business
Strategic Plan: The Retail E-Commerce Playbook
January 4, 2021 | Sucharita KodaliSuccessful organizations are largely driven by the right people, the right organizational structure, and an innovative idea for selling online that often reinforces brick-and-mortar stores. In the...
-
Report The Forrester Digital Experience Review™: Global Mobile Banking Apps Summary, 2020
Benchmarks: The Digital Banking Strategy Playbook
Mobile apps have become the touchpoint of choice for millions of banking customers to manage their finances. With expectations rising, digital banking teams know they need to continuously iterate...
-
Report Now Tech: Integrated Business Planning, Q4 2020
Forrester's Overview Of 21 Integrated Business Planning Providers
December 23, 2020 | George LawrieYou can use integrated business planning (IBP) to align strategic, operational, and financial plans to improve business performance, drive superior customer service from the same fixed and working...
-
Report Now Tech: Digital Supply Chain Control Tower Solutions, Q4 2020
Forrester's Overview Of 17 Digital Supply Chain Control Tower Solution Providers
December 23, 2020 | George LawrieYou can use control towers to orchestrate demand forecasts, open new routes to market, and deliver differentiating customer experiences such as subscription fulfillment. But to realize these...
-
Report US Grocery: Digital Best Practices
As e-commerce grocery orders surge, online grocers must cultivate lifetime value and loyalty from new customers. We expect North American grocery retail sales to grow 7.6% in 2020 and increase...
-
Report Learn From — Don't Fear — The Tech Titans To Prepare For The Future Of Banking
December 17, 2020 | Alyson ClarkeThe tech titans — Amazon, Apple, Facebook, and Google — have been dabbling in financial services for years, and they continue to push into many aspects of banking and payments. This report looks at...
-
Webinar Digital Business Predictions 2021
2020 was a year that no company will ever forget. The pandemic changed everything. Companies that had laid the foundations of cloud, agility, and strategic partnerships were ready to respond with...
-
Report Research Overview: Financial Well-Being
A Guide To Our Financial Well-Being-Related Research
December 15, 2020 | Aurelie L'HostisSustainable finance has become an imperative. Promoting customers' financial well-being is a great opportunity for financial services firms to drive customer engagement, create new value, and...
-
Webinar Buy Now, Pay Later: Understanding The Latest Hot Topic In Retail Payments
December 15, 2020 | Lily Varon, Nicole MurgiaWithin the past few years, the deferred payments market — a broad category covering installments, "buy now, pay later," Pay in 4, point-of-sale financing, and alternative lending — has...
-
Report Case Study: SBI Card Transformed Digital Customer Service With Targeted Automation
Leading Indian credit card and financial services provider SBI Card transformed its end customer experience (CX) with targeted AI and automation initiatives. SBI Card put together a mix of...
-
Report New Tech: Deferred Payment Providers, Q4 2020
Forrester's Landscape Overview Of 29 Providers
December 11, 2020 | Lily VaronDeferred payment solutions — a broad category covering installments; "buy now, pay later"; "pay in four"; point-of-sale financing; and alternative lending — promise merchants a boost in conversion...
-
Report How To Reinvent Small Business Lending
SMB Lending Transformation Requires A Reset Of Technology, Processes, And Culture
December 10, 2020 | Zhi-Ying BarryCOVID-19 is challenging how business lenders operate at every part of the lending value chain. To address these challenges, some lenders have begun to digitize parts of the origination and...
-
Report Forrester Infographic: Chinese Lenders Must Learn From Digital Lenders To Stay Relevant
Recent Forrester Analytics Consumer Technographics® data reveals that digital lenders have gained significant mindshare among Chinese borrowers and often delighted customers with their service...
Content Type
ApplyFilters
Industry
- Retail (398)
- Financial Services (389)
- Transportation & Logistics (56)
- Healthcare (45)
- Consumer Electronics (15)
- Manufacturing (12)
- Media & Entertainment (6)
- Public Sector (3)
- Travel (3)
- Energy & Utilities (2)
Topics
- eCommerce (457)
- Business & IT Alignment (385)
- Customer Experience Management (305)
- User Experience (265)
- Digital Customer Experience (187)
- Consumer Mobility (159)
- Mobile Application Development (126)
- Artificial Intelligence (AI) (123)
- Strategy Planning & Governance (103)
- Planning & Fulfillment (86)
- Innovation (64)
- Architecture & Technology Strategy (60)
- B2B (60)
- Customer Relationship Management (CRM) (50)
- Enterprise Mobility (48)
- Customer Intelligence (42)
- Digital Marketing (39)
- Systems Of Engagement (37)
- Pandemic (32)
- Enterprise Content Management (ECM) (30)
- Organization (29)
- Internet of Things (IoT) (26)
- Measurement (26)
- Branding (25)
- Product & Solutions Strategies (23)
- Tech Sector Economics (21)
- Telecommunications Services (21)
- Marketing Methods (19)
- Sales (17)
- Packaged Solutions (15)
- Governance Risk & Compliance (GRC) (13)
- Financial Management (12)
- Identity & Access Management (IAM) (12)
- Data & Information Protection (11)
- Employee Experience (9)
- Data Management (8)
- Networking (8)
- Application Development Processes & Tools (7)
- Business Intelligence (6)
- Marketing Mix Modeling (5)
- Sourcing Strategy & Execution (5)
- Cloud Computing (4)
- Enterprise Architecture Domains & Practices (4)
- Market Research (4)
- IT Services (3)
- Infrastructure Architectures (1)
- Marketing Automation (1)
- Marketing Measurement (1)
Methodology
- Consumer Technographics (61)
- Now Tech (54)
- Forrester Tech Tide (42)
- Infographic (30)
- Forrester Wave (20)
- Total Economic Impact (TEI) (14)
- New Tech (12)
- Business Technographics (11)
- Case Study (11)
- Digital Experience Review (10)
- Maturity Assessment (9)
- Online Maturity Assessment (9)
- ForecastView (7)
- Forrester Industry Wave (6)
- Predictions (6)
Region
- Asia Pacific (97)
- North America (56)
- Europe (17)
- Latin America (3)
Vendor
- Apple (39)
- Google (37)
- SAP (30)
- USAA (29)
- BBVA (25)
- Salesforce (24)
- Oracle (20)
- Sitecore (20)
- Amazon (19)
- Episerver (15)
- Facebook (15)
- Adobe (14)
- Cognizant (14)
- Wipro (13)
- IBM (12)
- Microsoft (12)
- HCL Technologies (11)
- Intershop (11)
- Tata Consultancy Services (TCS) (11)
- Backbase (10)
- Capgemini (10)
- CGI (10)
- Deloitte (10)
- EPAM (10)
- Temenos (10)
- Alibaba (9)
- Lloyds Banking Group (9)
- Accenture (7)
- Apttus (6)
- Fiserv (6)
- Informatica (6)
- Pitney Bowes (6)
- Magento (5)
- NetSuite (5)
- Aptos (4)
- Atos (4)
- Infor (4)
- NTT DATA (4)
- Philips (4)
- Rackspace (4)
- SAS (4)
- Tencent (4)
- Wells Fargo (3)
- Appian (1)
- Infosys (1)
- Publicis Sapient (1)
- PwC (1)
- Samsung (1)
- Tech Mahindra (1)
- TIBCO Software (1)
Analyst
- Sucharita Kodali (111)
- Brendan Witcher (58)
- Julie Ask (48)
- Oliwia Berdak (42)
- Jacob Morgan (38)
- Lily Varon (37)
- Alyson Clarke (36)
- Fiona Swerdlow (32)
- Meng Liu (31)
- George Lawrie (29)
- Peter Wannemacher (29)
- Michelle Beeson (28)
- Vijay Raghavan (28)
- Zhi-Ying Barry (28)
- Nigel Fenwick (27)
- Allen Bonde (22)
- Joe Cicman (22)
- Aurelie L'Hostis (20)
- Xiaofeng Wang (20)
- Emily Pfeiffer (19)
- Jeffery Williams (16)
- Ted Schadler (15)
- Arnav Gupta (14)
- Amit Bhatia (11)
- Arielle Trzcinski (11)
- Amanda LeClair (9)
- Ellen Carney (9)
- Scott Compton (9)
- Ian Jacobs (7)
- Madeline Cyr (7)
- Viraj D'Costa (7)
- Andrew Hogan (6)
- Angelina Gennis (5)
- Erin Sellers (5)
- Luis Deya (5)
- Martin Gill (5)
- Nick Barber (5)
- Caleb Ewald (4)
- Riccardo Pasto (4)
- Gina Bhawalkar (3)
- James McQuivey, PhD (3)
- Tom Mouhsian (3)
- Brandon Purcell (2)
- Fatemeh Khatibloo (2)
- Frederic Giron (2)
- J. P. Gownder (2)
- Jeffrey Hammond (2)
- Jost Hoppermann (2)
- Martha Bennett (2)
- Michael O'Grady (2)
- Satish Meena (2)
- Shar VanBoskirk (2)
- Brian Hopkins (1)
- Danny Mu (1)
- David Hoffman (1)
- Duncan Jones (1)
- Emily Collins (1)
- Heidi Shey (1)
- Jennifer Belissent, PhD (1)
- Joana de Quintanilha (1)
- Joanna O'Connell (1)
- Karine Cardona-Smits (1)
- Kelly Price (1)
- Kjell Carlsson, PhD (1)
- Kristopher Arcand (1)
- Liz Herbert (1)
- Madeline King (1)
- Michael Facemire (1)
- Rick Parrish (1)
- Sanjeev Kumar (1)
- Tina Moffett (1)
- Vasupradha Srinivasan (1)